We’ve all heard the stories about people pulling antique jewelry boxes or wood carvings or old rugs out of the attic to discover that they are treasures of unexpected value.
Many Dynamics ISVs are similarly sitting on hidden value in the form of professional videos about their companies —webcasts, training sessions, executive interviews, product demos, branding profiles, customer testimonials. These videos aren’t sitting in anyone’s attic, but rather in the electronic version of cold storage. They are on seldom-visited YouTube channels or buried deep in company web sites. They can’t easily be made available to attendees at trade shows. Even when they are viewed, there’s no way to identify those sales prospects for followup calls.
Enter the new MSDynamicsWorld Video Library. Thanks to our newly developed video lead generation engine, your videos can be uploaded for viewing by more than 70,000 Microsoft Dynamics professionals. But most important, you get the contact information of each Dynamics professional who views your videos, so you can follow up as you would any sales lead. If that sounds amazing, that’s because it is—MSDW is the only marketing resource in the Dynamics space to offer this benefit.
In the process of placing your videos on MSDW, they suddenly become measurably productive. As time goes on, you’ll be able to determine which videos are most productive, just like you use MSDW to determine which of your white papers and case studies are most productive for producing sales leads.
During 2018, MSDW white papers, case studies, product brochures, and webcasts generated more than 30,000 sales leads for ISVs and partners. Now, ISVs will be able to use videos to add substantially to the sales leads they generate from their MSDW content.
At MSDW, vendor videos have entered a new era of visibility and productivity. No longer do your professional videos need to be seen as sunk costs, fluff, or costly image builders.
Let 2019 be the year your company’s professional videos turn from loss leaders into content that pays huge dividends.
