Content creation is often thought of as one of those “soft” areas of online marketing for Dynamics ISVs and partners. You throw it out there—on your web site or on industry blogs—and it’s assumed it will help bring in sales leads. But no one seems to know for sure exactly how productive it is.
Except at MSDynamicsWorld.com (MSDW), where for nearly ten years ISVs and partners have used our Content Promotion with Lead Capture program to generate ever more targeted sales leads in the Dynamics community. It is the ONLY offering today for Dynamics marketers that combines content promotion with actual lead capture and measurable results.
But even we were taken aback when we totaled up our company-wide results, and discovered that participating ISVs and partners have generated more than 11,000 sales leads from this program thus far in 2017. Moreover, these aren’t just random leads based on individuals requesting more info, but rather leads based on highly specific targeting criteria and data.
If you aren’t familiar with this powerful program, here’s how you can share in its amazing results, in five easy steps…
Step 1: Post your content to MSDW. Content can include white papers, eBooks, customer case studies, infographics, and product brochures.
Step 2: Your content is linked to the MSDW Lead Capture System. This system captures the complete contact information, profile data, and in many cases, purchase cycle stage, of your prospects who download any of your posted content on MSDW.
Step 3: Using our special sales lead targeting system, MSDW proactively pushes out your content to only the specific group(s) of Dynamics professionals you wish to reach.
Step 4: Log in to the MSDW Lead Capture System to export all of your leads in Excel, and import them into your own CRM or marketing automation system. MSDW can also link the lead capture system to your own CRM or marketing automation system, to push the leads directly into your own platform.
Step 5: Contact and close the leads you get!
It couldn’t be easier, and your sales team will be forever grateful.
To learn more about this program, click here, and contact us today to start collecting leads from the content you’ve worked hard to create.
