Microsoft Dynamics users are seeking much different kinds of content than they were just a few years ago. That means Dynamics ISVs and partners must adjust their marketing plans to ensure their content is working to attract the most desirable and serious sales leads.
That was the assessment of MSDynamicsWorld.com’s (MSDW) CEO, Adam Berezin, at a recent online MSDW marketing conference. “Because of information overload on the internet, prospects are demanding that the content you create and they consume is targeted to them as an individual,” Berezin stated. Dynamics content today needs to be “hyper targeted,” he said, according to a number of variables, including job function, industry, Dynamics product, and other specific factors.
ISVs also need to adjust their content to a greater number of other variables as well, such as the kinds of content different users prefer. How do you develop the most effective content? Berezin offered these takeaways:
- Different users prefer different types of content, which tend not to overlap with each other. The user who prefers white papers likely won’t watch videos, and vice versa.
- That means resellers need to utilize different kinds of content to deliver the same message. A printed white paper and a video webcast, for example, saying essentially the same thing.
- A hyper-focused lead-generation process honing in on ever more specific niches must inevitably be focused on the quality of sales leads rather than the quantity. That means more serious sales leads who are closer to a purchase decision.
- Aggressively promote your content. In other words, you need to get it onto platforms that draw the hyper-targeted traffic you require.
For more, view the video, “Which Dynamics ISV and Partner Content Resonates Best with Users”.
https://msdynamicsworld.com/video/which-dynamics-isv-and-partner-content-resonates-best-users
