Imagine an event where you’re placed in a massive room surrounded by as many as 200 other vendors, some of whom are your competitors. Attendees are scrambling down the aisles, searching either for the bar or the vendors they wish to visit. A vendor’s only hope for getting a leg up on the competition to attract attendees is to outspend the competition on extra bells and whistles, with no guarantees of any real results. Ugh.
Now, take a deep breath, relax, and imagine a different kind of event, where your prospects show up ONLY to hear what you have to say.
The prospects are driven to the event by careful targeting, ensuring that they have an interest in the product(s) your company offers. They want to learn about your organization, hear your thoughts on industry trends and issues, and see an actual demo of how your solution or service fills their needs. They ask you questions, and sometimes even set up sales calls before you are finished presenting. The second the event ends, you can plan an ideal follow up with each attendee based on their role, their industry, or the questions they asked during the event. And you can do it all from the comfort of your home or office.
If it sounds amazing, that’s because it is — it’s the beauty of running your own webcasts via MSDynamicsWorld.com, directed at a targeted audience of Dynamics professionals who are interested in your offerings.
This isn’t to say trade shows are bad or don’t serve useful marketing purposes for ISVs and partners, it’s just that webcasts are usually much more productive for lead generation purposes for lots of reasons. Here are the 5 biggest advantages:
- You are the center of attention.
- You effectively have dozens of sales calls at the same time.
- You can target the exact types of Dynamics professionals you are trying to reach.
- It costs way less per webcast than per trade show, such that the results on a cost-per-lead basis are way, way better.
- You reach tons of prospects you could never otherwise reach because they don’t travel to trade shows.
Ultimately, webcasts bring you more targeted sales leads in less time at a much lower cost—it’s a powerful combination!
