Customer Testimonial Archives - MSDW Marketing

Marketing ROI Success Story: Avalara

Jason Gumpert — Thu, 10 Jul 2025 14:57:27 +0000

As Avalara expanded its tax automation solutions within the Microsoft ecosystem, the team turned to MSDynamicsWorld (MSDW) to boost visibility, build credibility, and drive high-quality leads. Through a strategic mix of webinars, targeted campaigns, and expert storytelling, MSDW helped position Avalara’s offerings in front of a highly engaged Dynamics audience. The result was stronger brand recognition, a steady flow of qualified leads, and a trusted partnership that helped Avalara navigate the nuances of Microsoft’s channel with confidence.

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Marketing ROI Success Story: Coffee + Dunn

Jason Gumpert — Fri, 06 Jun 2025 14:14:28 +0000

Coffee + Dunn, a Microsoft partner specializing in the Dynamics 365 Customer Engagement (CE) suite, partnered with MSDynamicsWorld (MSDW) to boost brand visibility and deliver thought leadership without overstretching their marketing team. Through MSDW’s flexible month-to-month marketing program, they repurposed existing content into high-impact webinars and podcasts, tested new formats with minimal risk, and connected with both users and ERP-focused partners across the Dynamics ecosystem. The engagement helped drive awareness, generate leads, and open doors for strategic alliances—all while maintaining control over spend and effort.

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Marketing ROI Success Story: SignUp Software

Jason Gumpert — Sun, 01 Jun 2025 18:09:45 +0000

Discover how SignUp Software expanded its reach and impact through MSDW’s marketing programs. In this video testimonial, Anthony Codinash, Director of North America Marketing, shares how SignUp leveraged MSDW’s trusted platform to amplify awareness of its ExFlow solution, engage with qualified Dynamics 365 Finance and Business Central users, and stand out in a competitive AP automation landscape. Learn how showcases, content syndication, and thought leadership helped fuel visibility, credibility, and demand generation.

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Marketing ROI Success Story: Mekorma

Jason Gumpert — Wed, 28 May 2025 16:23:26 +0000

Mekorma is a leading provider of accounts payable automation solutions for the Microsoft Dynamics ecosystem. As the company evolved its go-to-market strategy, Mekorma sought new ways to increase brand visibility, generate demand, and connect more meaningfully with both Microsoft partners and end users.

Through MSDynamicsWorld (MSDW), Mekorma gained access to the platform, expertise, and audience alignment it needed to achieve those goals.

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Marketing ROI Success Story: SKsoft

Jason Gumpert — Mon, 20 May 2024 13:16:46 +0000

As an independent software vendor (ISV), SKsoft leverages its strong network of reselling partners to promote its solutions. However, end-users will often conduct their own research and try to find information through reputable and independent sources.

During its first transformation, moving from Dynamics SL and AX to Dynamics 365 Finance, SKsoft benefitted from using MSDynamicsWorld’s network to promote its offerings. As the company takes another step along its growth journey by entering the Dynamics 365 Business Central market and undergoing a rebrand, Senior Director Aynsley Keller is banking on MSDW once again to maximize SKsoft’s reach and access to prospective customers and partners.

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Marketing ROI Success Story: PayTrace

Jason Gumpert — Wed, 01 May 2024 13:01:45 +0000

PayTrace is a leading payments gateway and merchant services provider whose solutions have been sold exclusively through its service partners network for over 20 years. With over $30 billion processed in the past year, PayTrace aimed to continue its exponential growth and expand its reach within the Microsoft Business Applications ecosystem.

When Business Applications ecosystem veteran Mary Miller joined PayTrace as its new Marketing Director, she knew how to help the company achieve its goals and target the right audience with ease.

Having used MSDynamicsWorld’s services for over 10 years in past roles, she helped PayTrace maximize its benefits from the various programs available including webinars, direct emails, and content syndication.

Read the PayTrace case study to learn more about their work with MSDW.

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Marketing ROI Success Story: Celigo

Jason Gumpert — Tue, 23 Apr 2024 14:38:34 +0000

Celigo is a leading integration-platform-as-a-service (iPaaS) provider whose solutions have long been trusted in the NetSuite ecosystem as the first choice for integration needs. With eyes set on growing beyond its existing market, Celigo chose to explore the Microsoft Business Applications space and develop solutions for its users.

Having its roots in the NetSuite ecosystem, Celigo knew that its traditional messaging and strategy would not translate directly to the Microsoft Dynamics ecosystem.

Through the expertise and network of MSDynamicsWorld’s team, Celigo could improve its understanding of the Microsoft ecosystem and create multi-touch campaigns to connect with prospective users.

Read the Celigo case study to learn more about their work with MSDW.

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Marketing ROI Success Story: Sikich

Jason Gumpert — Tue, 23 Apr 2024 14:33:25 +0000

Sikich’s Microsoft Dynamics practice has a focus on manufacturing, distribution, and construction companies, as well as ones migrating to cloud platforms.

Sikich started using MSDynamicsWorld’s marketing services to promote its offerings to a wider range of customers and deliver segmented messaging to directly target each of its key use cases’ ideal customers.

By iterating on content and using many different mediums, the Sikich team was able to learn more about their target audiences and deliver messaging that can resonate with these prospective customers more closely.

Read the Sikich case study to learn more about their work with MSDW.

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Marketing ROI Success Story: DBSync

Adam Berezin — Wed, 06 Jul 2022 12:16:01 +0000

DBSync is a complete on-demand integration and replication provider that empowers companies to connect any combination of SaaS, cloud and on-premise applications together without the burden of installing and maintaining software and appliances. Hear how DBSync utilizes a diverse set of MSDW’s digital marketing offerings to establish thought leadership, create brand awareness, and generate targeted sales leads within the Microsoft Dynamics ecosystem.

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Marketing ROI Success Story: Resco

Adam Berezin — Fri, 29 Apr 2022 19:50:19 +0000

Founded in 1999, Resco is the leading provider of enterprise mobility solutions for Microsoft Dynamics 365. Trevor Metcalfe, Resco’s North American Marketing Manager, talks about their success in working with MSDW, and how they’ve been able to better position themselves as thought leaders and consistently generate targeted sales leads.

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Marketing ROI Success Story: congruentX

Adam Berezin — Fri, 29 Apr 2022 19:41:38 +0000

congruentX is a Microsoft Dynamics 365 partner and consulting firm. They help companies align their people and technologies using Data, AI, and a New Approach to consulting. Chuck Ingram, CEO and Founder of congruentX, discusses the success they’ve had utilizing MSDW’s Custom Panel Event program.

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Marketing ROI Success Story: Binary Stream Software

Adam Berezin — Fri, 29 Apr 2022 19:34:27 +0000

Binary Stream is an award-winning, Microsoft Gold certified partner with over 20 years of experience developing enterprise-grade solutions that enhance Microsoft Dynamics 365 Finance, Dynamics 365 Business Central, and Dynamics GP. Khaled Nassra, Head of Marketing at Binary Stream, discusses the success they’ve had partnering with MSDW during the past five years.

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