Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.

In the few weeks leading up to Solution Match’s live meeting days, users and consultants can register and experience the event’s matching algorithm. Based on your registration details, the event will suggest the solution providers that best match your stated interests, along with showing you the full list of twenty-five sponsoring vendors. Attendees then decide which solution providers they want to meet with and request 20-minute informational meetings. The solution providers see those requests and choose whether to accept each meeting. The meetings take place directly within the matchmaking platform on the live event days and the experience offers what we’ve all come to expect from online meetings: simple browser-based video, voice, and text chat, as well as screen sharing.

If it all sounds a little like a dating app, it should. The MSDW events team designed Solution Match 2021 with a few goals. First, the team wanted to create an online experience with a single focus: solution research through direct meetings. That meant foregoing an expo hall and even an agenda of expert presentations. Second, they wanted to keep attendees in control of their visibility. The only way a sponsoring solution provider sees an attendee is if the provider accepts a meeting request. Third, they wanted attendees to feel like their participation in the event has real value, so the team is rewarding attendees for the meeting they participate in (more on that below).

“The goal of Solution Match is to make solution research fun, easy, efficient, and painless”, said Adam Berezin, MSDW’s CEO and co-founder. “Within the matchmaking platform, Dynamics and Power Platform users and partners have complete control of which solution providers they’ll meet with. They don’t have to worry about getting cornered by sales people or having to listen to pitches for products and services not right for them.”

Among the advantages for users and partners to participate:

• Sponsoring vendors span a range of business and industry needs in areas like financial management, marketing, training, manufacturing, distribution, and more.
• It’s time-efficient; attendees can discover multiple new solution options in an hour or less.
• There’s no travel commitment, meaning users and partners can consolidate months of meetings.
• There’s no cost to attend – in fact, users and partners are compensated for each qualified meeting.

What was that about rewards? Here’s how it works: for every successful meeting an attendee takes, MSDW will reward that attendee with USD$100 in the form of a Digital Visa Card, an Amazon gift card (in eligible locations), or as a charitable donation to one of three international charities. There’s no limit to the rewards and only a few simple rules (and you can opt out of rewards all together). You can learn more about the details on rewards and other particulars here.

For Dynamics and Power Platform customers interested in participating, register here by filling out the qualifying questionnaire. We are looking forward to seeing you at Solution Match 2021 for a new and different type of event experience.

The post Upcoming Dynamics Matchmaking Event Designed to Speed Solution Research for Users, Partners appeared first on MSDW Marketing.