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The post MSDW’s Webcasting Landscape: Analyzing Trends and Statistical Growth appeared first on MSDW Marketing.

The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or are dissatisfied with their current one. It harnesses MSDW’s top-tier marketing solutions including educational webinars, content and video syndication, podcasts, and articles. This cost-effective package bolsters your brand visibility, establishes your thought leadership, and cultivates highly-targeted sales leads each month.

The Offering: Our VAR/SI Customer Acquisition Package is a unique blend of marketing tools, thoughtfully developed to meet the needs of Dynamics partners. As a twelve-month program, it ensures you’re reaching your target audience each month to generate leads, create strong brand awareness, and deliver a powerful message. This package includes:

• Educational Webinar Series: Position your company as a trusted guide and expert on Dynamics 365 and/or Power Platform by running customer-focused educational webcasts in front of the target user audience profile of your choosing.
• Expert Roundtable Sessions: Further display your product knowledge and expertise by hosting roundtable discussions, customer stories, or other presentation formats to a user audience.
• Podcasts: Raise the visibility of your subject matter experts and expand the conversation by appearing on the MSDW Podcast. Share product advice, discuss project best practices, even bring a customer with you to chat about their technology story—within a content format that has become one of MSDW’s most popular content options.
• Articles: Our editorial team will expertly transform the insights shared in your webcasts and podcasts into engaging articles for our readers that augment your message and deliver it widely within your targeted market. The articles will be published on MSDW and identified as sponsored by your organization.

Target Audience: This package is ideally suited for Dynamics partners seeking to connect with user organizations that are either in the market for a new partner, or are considering a change from their current one.

Why Choose MSDW’s VAR/SI Customer Acquisition Package?

• Increased Visibility: Reach a wider, more targeted audience, creating new opportunities for engagement.
• Quality Leads: Connect with user organizations who are looking for a new partner.
• Expertise Showcasing: Use our platforms to demonstrate your deep knowledge and expertise, building trust with potential clients.
• Time and Resource Efficiency: We manage the logistics and deployment of each program element, allowing you to focus on what you do best – showcasing your expertise and knowledge.

Partnership Approach: The MSDW team collaborates closely with you in developing each element of the program. We handle the heavy lifting, from content creation to distribution, ensuring a seamless experience for you and maximum impact for your brand.

Embrace this opportunity to elevate your presence in the Dynamics ecosystem. Our VAR/SI Customer Acquisition Package is more than just a marketing tool; it’s a partnership geared towards your growth and success!

The post MSDW Launches New Program for Partners to Connect with User Organizations appeared first on MSDW Marketing.

Ok, so you’ve worked closely with the MSDW team to carefully plan and execute a webinar. Leveraging MSDW’s hyper-targeting audience system, the event was promoted directly to the group of Microsoft Business Applications community members you specifically wanted to reach. This effort resulted in 100 highly-targeted registrants, with an impressive 65% attendance rate–and that’s not even considering the on-demand leads still to come. Those are fantastic numbers, and those pre-webinar activities made it happen! However, with the webinar concluded, now comes the crucial phase: the post-webinar follow-up.

Every year, MSDW organizes and promotes over 200 webinars led by Dynamics ISVs and partners. Many of these companies are proactive, having well-defined processes to engage with leads generated from webinars. Yet, a considerable number are still without a structured follow-up strategy in place. No matter how outstanding your webinar content may be, what truly matters is the consistent engagement after the webinar. Without a dedicated strategy to sustain this engagement, the hard work poured into creating and planning the webinar might not yield the desired ROI.

After discussions with lots of ISVs and partners about crafting an effective post-webinar follow-up strategy, we’ve assembled a list of the top 5 recommended actions that go way beyond sending a “thank you email” (although that’s important, too!).

1. 1. Dive Deep with Data Segmentation: Don’t just glance over your webinar data; dissect it thoroughly. Understand the full scope of your reach. Who registered? Who among them attended? How long did they stay engaged? If you’re an ISV, how many partners and/or end-users did you attract? Which industry categories do these end users belong to? Every detail can drive your next strategic move.

2. 2. Personalize Email Communications: Remember, every individual who registered for your webinar has a unique story, and you know some of it by the data they submitted when signing up. While they collectively all showed interest in your session, it doesn’t translate to identical needs and preferences. Rather than treating registrants as a single group of leads, view each registrant as a unique individual. Based on the data they provided, they should receive a thoughtfully tailored follow-up email that speaks directly to them.

3. 3. Champion Continuous Engagement: View your webinar as the ignition spark of a longer, inspiring content exchange journey with every registrant. Given the insights you’ve collected about each person and their demonstrated interest in your session’s topic, it’s pivotal to keep the momentum going. Serve them with further content tailored to their potential interests, ensuring that their engagement with your company remains strong and meaningful. Keep in mind the importance of also establishing your company as a thought leader and expert in your specific focus area. Offering them a consistent flow of supplementary content, such as white papers, case studies, videos, and the like, is an effective strategy to achieve this.

4. 4. Conduct a Post-Webinar Strategy Discussion: Given that your registrants all displayed interest in your webinar’s topic by signing up, it’s logical to extend the conversation. Host a subsequent group discussion to delve deeper into the themes introduced during the session, fostering further engagement. This follow-up discussion can uncover areas of particular interest, sparking further questions and insights. It also showcases your company’s dedication to not only introducing topics but thoroughly exploring and clarifying them for your audience.

5. 5. Promptly Identify the Buying Cycle Stage: Recognizing where each registrant is in their buying journey is crucial. In fact, it might be the most pivotal aspect of the post-webinar follow-up. By understanding their current stage, you can tailor your communications and interactions more effectively, ensuring that your outreach is both timely and relevant. This insight not only deepens the relationship with potential clients but also optimizes your resources, directing marketing efforts where they’re most likely to yield results. Moreover, a well-timed approach can significantly boost conversion rates and foster long-term loyalty.

Overall, organizing and promoting a webinar is essential, but its true success is measured by what happens after. The relationship with your registrants doesn’t stop at the webinar’s conclusion; it’s just the start. Using the actions mentioned above can transform a single webinar encounter into a long-term bond with your audience. Remember, in this digital era, continuous engagement and tailored communication are vital. Treat each webinar as a starting point for deeper connections. As you move forward, ensure that your post-webinar strategy is as robust, if not more so, than the preparations that went into the webinar itself. By doing so, you’ll be setting your company up for sustained success!

The post 5 Proven and Effective Ways to Follow Up with Webcast Leads appeared first on MSDW Marketing.

MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources for effectively covering imminent or recent solution launches. Developed with MSDW’s renowned content and demand generation technology, the ISV Product Launch Package offers a unique model to rapidly build awareness, engage with the Microsoft community, and drive new leads.

Launching a groundbreaking new solution or announcing a significant upgrade is a pivotal moment for any ISV. With the ISV Product Launch Package, MSDW empowers ISV marketers by providing them with the tools necessary to make a remarkable market entrance and maximize their reach among their target prospects.

The ISV Product Launch Package includes the following five elements:

1. Press Release
2. Webcast (In-depth Product Demo/Presentation)
3. Video Promotion with Lead Capture (1-Month)
4. Product Launch Sponsored Article
5. Podcast

With the ISV Product Launch Package, ISVs can confidently and effectively promote their groundbreaking solutions, capture the attention of their target audience, and drive meaningful engagement and lead generation. MSDW’s expertise in content distribution and demand generation ensures that ISVs can leverage their partnership to maximize success in their solution launches.

To learn more about the ISV Product Launch Package and how MSDW can support your product announcement, please contact the MSDW team.

About MSDynamicsWorld.com:

MSDynamicsWorld.com (MSDW) is the largest and most trusted news and information resource for decision makers and influencers within the Microsoft Dynamics ecosystem. MSDW’s demand generation programs are the only offerings available today in the Dynamics community that provide
ISVs and partners with measurable results while connecting them with the largest possible target market.

Since 2008, our mission has been to be a strategic partner to the marketing departments of Dynamics ISVs and partners. Uniquely-focused on building an online community, we offer essential, executive level insights to over 100,000 active Dynamics professionals who register to access the content and information most critical and relevant to their business decision-making roles.

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Sophisticated prospects like Dynamics users and partners “don’t want fewer experiences — they want better experiences that allow them to interact, engage and self-select through a variety of content options,” says ON24, a digital engagement platform, in a new survey.

The results of the new survey confirm MSDW’s long-term approach of leveraging multiple content options—product and educational webcasts, videos, white papers, thought-leadership panels, and podcasts—to engage Dynamics users and make follow-up communication more likely to result in sales.

According to the ON24 survey, completed earlier this year:

• The total number of interactions buyers need to make a purchase decision has increased by 59% and more than 40% of buying decisions have more than six members involved.
• Audiences want to engage and self-educate on their own schedule, and on-demand consumption has increased 11% YOY, with 40% of webinar registrants preferring to engage on-demand.
• Marketers are leveraging a mix of digital experiences, such as webinars, content hubs and personalized landing pages, to deepen their prospect interactions and grow pipeline in a scalable and repeatable way.

To increase the productivity of its expanding content and data capture options, MSDW has developed an account-based marketing (ABM) system specifically designed for ISV and partner clients, enabling them to extract even more intent data on their prospects from content reports. The system will be directly integrated into the back-end of MSDW, and we’ll be providing a first glimpse of the upgraded platform at our Partner Marketing Event at DynamicsCon LIVE, May 25th, in Scottsdale, AZ.

The post Why You Need to Give Prospects the Multiple Content Options They Are Seeking appeared first on MSDW Marketing.

Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners.

Others would say they have “made it.”

Yet, they hesitate to say it themselves. They’re careful not to become complacent and slow their innovation.

In a first interview, “Two Guys, One Site, Zero Microsoft Ties,” at their 10-year anniversary, they explained the backstory of starting the business. Now they talk about the changes they have seen at the 15-year milestone, plans for the future, and advice for other entrepreneurs.

To read the full interview, please go to: https://www.cwmktg.com/blog/msdw15

The post 15th Anniversary Insights From the Entrepreneurs Behind MSDynamicsWorld appeared first on MSDW Marketing.

Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.

• When it comes to researching third-party Dynamics solutions, 47% of users think very highly of YouTube and other forms of video. ISVs and partners, less so. Only 14% of marketers showed preference for them in attracting users.
• As for the virtual trade shows that came to dominate online marketing programs during spring and summer of 2020, marketing professionals got more jazzed than Dynamics users (especially when comparing vendors (48%) thought virtual formats were most attractive to their potential customers)…ironically, although users by large (71%) percent favored the reduced business travel and working from home that spurred virtual events in the first place only 21% elected virtual trade shows over in-person trade shows.
• As for LinkedIn, the situation is reversed with only 20% of users showing strong interest in this platform for researching online—versus close to 50% of marketers indicating this social media resource as much more valuable to users.
• Dynamics users, (57%) pass along white papers within their organizations about third-party Dynamics solutions- much more aggressively than marketers appreciate.

“The survey reaffirms a number of key trends uncovered in previous MSDW marketing surveys,” says Marilou Barsam, MSDW’s marketing consultant overseeing the annual survey. “As just one example, the preferred follow-up tool the majority of marketers employ to communicate with interested users continues to be email and providing additional content (67% combined) over other communication vehicles while users indicate even greater preference for these follow-up methods as well(over 70%).”

According to Barsam, the survey also provides insights into the importance of different kinds of education at varying points of the buying cycle. Product trials remain highly popular among users at all stages of the buying cycle. However, product literature has increased in importance for users at all stages; indeed, it is now equal in importance to product trials at the final stage of the buying cycle and more in demand at the early educational stage (67% users selected it in early stage). “ISV marketers should make note of this specific demand for content and beef up their product literature offerings that educate the users about their solutions”.

Barsam will lead a panel of Dynamics marketers to explore the survey’s implications for marketers and users alike in an April 21 webcast. For details:
https://msdynamicsworld.com/event/are-dynamics-isvs-and-users-same-page-when-it-comes-online-marketing

To obtain a copy of the survey, please contact info@msdynamicsworld.com.

The post What’s Changed and What hasn’t when it comes to marketing to Dynamics Users online? appeared first on MSDW Marketing.

How did Dynamics users rate the spate of virtual conferences that proliferated during the Covid-19 pandemic? How do Dynamics ISVs and users compare in their assessments of LinkedIn as a marketing tool?  How have users shifted in their preferences for Dynamics editorial and expert resources over recent years? Learn the answers to these and other questions from the latest annual survey in online marketing preferences when buyers are researching Dynamics solutions online.

In this webcast, MSDW marketing strategist Marilou Barsam shares key findings from our 2021 study, and discusses the results with a panel of ISV marketers. Along with analysis of the findings, we will give the audience some great tips on how they can keep up with the ever-changing online consumption habits of their buyers.

Taking place on April 21st @ 9am ET, 12pm ET, and 3pm ET. Register for free: https://bit.ly/3dAJzGe

The post Are Dynamics ISVs and Users on the same page when it comes to online marketing? appeared first on MSDW Marketing.

MSDW Co-Founders Adam Berezin and Jason Gumpert recently chatted with Microsoft MVP partner Rick McCutcheon on an episode of his PartnerTalk video series about the state of the Microsoft Dynamics channel in 2020. They also discussed four ways businesses in the Microsoft channel can turn the marketing challenges of 2020 into opportunities for 2021:

1. VARs and ISVs are finding new ways to partner with their customers to get more out of their Dynamics tools – combining knowledge of Dynamics with knowledge of particular industries.
2. Smart Dynamics partners are figuring out ways to diversify their marketing strategies in this ecosystem so as to become less dependent on single marketing outlets like in-person conferences or sales meetings.
3. Place more emphasis on visual and audio content like videos, webcasts, and podcasts to meet the consumption preferences a broader audience. This isn’t to say that written content like white papers has lost relevance, but rather that they are most effectively offered as serious product research tools.
4. Greater focus on market niches. Partners and ISVs are discovering that a narrower market focus can be more productive than the more traditional broad-based focus.

We also sketched out a scenario for using these approaches to assert thought leadership. We’ve seen first-hand that ISVs and partners are becoming ever more adept at communicating unique market benefits within their segments. And we look forward to watching marketers continue to evolve in the new year!

The post 4 Keys to Smoother Dynamics Marketing Landings in 2021 appeared first on MSDW Marketing.

Doing webcasts right involves much more than a good platform subscription. It requires these three key basic ingredients:

1. The right partner. Not in the sense of an ISV presenting with a reseller (although that can be a good idea), but rather working with a third-party resource site (like MSDynamicsWorld.com) to share the logistical, promotional, and editorial efforts. Sharing these responsibilities will enable you to increase your reach without spreading yourself too thin, and align your organization with a credible information resource center.

2. The right audience. Make sure whomever you partner with (see #1), has the ability to promote your webcast to the exact audience you want to reach. This is crucial for two reasons. First, you want to take the path of least resistance to attract your target prospects to your session. Starting off with a solid webcast partner will enable you to capture the right prospects’ interests quickly. Second, it will prevent lots of marketing dollars from being wasted on attracting irrelevant prospects.

3. The right message. If you create good content, and it’s promoted to the right audience, it will be consumed. This might sound obvious, but lots of ISVs focus too much on the quantity of webcasts they think they need to do, as opposed to the quality.

The right message is important for attracting your desired group of prospects. If you want to reach out to end-customers, create a webcast only geared towards that group. This will allow you to communicate a distinct message and key-takeaways that are different than if you were trying to attract resellers with your webcast. For example, end-customers want to know how the product can help their business increase efficiency, save costs, etc. Partners want to know how their business can use your company/solutions to retain customers and close new Dynamics deals.

It’s almost just as important to find the right presenter to help deliver your message. Will you get a customer to co-present? A Microsoft MVP, perhaps? It’s worth waiting to find a good presenter, even if it means holding off on running a webcast until you do.

Webcasts may be easier than ever to pull off technically, but they remain as challenging as ever to do well.

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