MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources for effectively covering imminent or recent solution launches. Developed with MSDW’s renowned content and demand generation technology, the ISV Product Launch Package offers a unique model to rapidly build awareness, engage with the Microsoft community, and drive new leads.

Launching a groundbreaking new solution or announcing a significant upgrade is a pivotal moment for any ISV. With the ISV Product Launch Package, MSDW empowers ISV marketers by providing them with the tools necessary to make a remarkable market entrance and maximize their reach among their target prospects.

The ISV Product Launch Package includes the following five elements:

1. Press Release
2. Webcast (In-depth Product Demo/Presentation)
3. Video Promotion with Lead Capture (1-Month)
4. Product Launch Sponsored Article
5. Podcast

With the ISV Product Launch Package, ISVs can confidently and effectively promote their groundbreaking solutions, capture the attention of their target audience, and drive meaningful engagement and lead generation. MSDW’s expertise in content distribution and demand generation ensures that ISVs can leverage their partnership to maximize success in their solution launches.

To learn more about the ISV Product Launch Package and how MSDW can support your product announcement, please contact the MSDW team.

About MSDynamicsWorld.com:

MSDynamicsWorld.com (MSDW) is the largest and most trusted news and information resource for decision makers and influencers within the Microsoft Dynamics ecosystem. MSDW’s demand generation programs are the only offerings available today in the Dynamics community that provide
ISVs and partners with measurable results while connecting them with the largest possible target market.

Since 2008, our mission has been to be a strategic partner to the marketing departments of Dynamics ISVs and partners. Uniquely-focused on building an online community, we offer essential, executive level insights to over 100,000 active Dynamics professionals who register to access the content and information most critical and relevant to their business decision-making roles.

The post MSDynamicsWorld.com (MSDW) Launches ISV Product Launch Package to Accelerate Success in Solution Launches appeared first on MSDW Marketing.

Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.

• When it comes to researching third-party Dynamics solutions, 47% of users think very highly of YouTube and other forms of video. ISVs and partners, less so. Only 14% of marketers showed preference for them in attracting users.
• As for the virtual trade shows that came to dominate online marketing programs during spring and summer of 2020, marketing professionals got more jazzed than Dynamics users (especially when comparing vendors (48%) thought virtual formats were most attractive to their potential customers)…ironically, although users by large (71%) percent favored the reduced business travel and working from home that spurred virtual events in the first place only 21% elected virtual trade shows over in-person trade shows.
• As for LinkedIn, the situation is reversed with only 20% of users showing strong interest in this platform for researching online—versus close to 50% of marketers indicating this social media resource as much more valuable to users.
• Dynamics users, (57%) pass along white papers within their organizations about third-party Dynamics solutions- much more aggressively than marketers appreciate.

“The survey reaffirms a number of key trends uncovered in previous MSDW marketing surveys,” says Marilou Barsam, MSDW’s marketing consultant overseeing the annual survey. “As just one example, the preferred follow-up tool the majority of marketers employ to communicate with interested users continues to be email and providing additional content (67% combined) over other communication vehicles while users indicate even greater preference for these follow-up methods as well(over 70%).”

According to Barsam, the survey also provides insights into the importance of different kinds of education at varying points of the buying cycle. Product trials remain highly popular among users at all stages of the buying cycle. However, product literature has increased in importance for users at all stages; indeed, it is now equal in importance to product trials at the final stage of the buying cycle and more in demand at the early educational stage (67% users selected it in early stage). “ISV marketers should make note of this specific demand for content and beef up their product literature offerings that educate the users about their solutions”.

Barsam will lead a panel of Dynamics marketers to explore the survey’s implications for marketers and users alike in an April 21 webcast. For details:
https://msdynamicsworld.com/event/are-dynamics-isvs-and-users-same-page-when-it-comes-online-marketing

To obtain a copy of the survey, please contact info@msdynamicsworld.com.

The post What’s Changed and What hasn’t when it comes to marketing to Dynamics Users online? appeared first on MSDW Marketing.

How did Dynamics users rate the spate of virtual conferences that proliferated during the Covid-19 pandemic? How do Dynamics ISVs and users compare in their assessments of LinkedIn as a marketing tool?  How have users shifted in their preferences for Dynamics editorial and expert resources over recent years? Learn the answers to these and other questions from the latest annual survey in online marketing preferences when buyers are researching Dynamics solutions online.

In this webcast, MSDW marketing strategist Marilou Barsam shares key findings from our 2021 study, and discusses the results with a panel of ISV marketers. Along with analysis of the findings, we will give the audience some great tips on how they can keep up with the ever-changing online consumption habits of their buyers.

Taking place on April 21st @ 9am ET, 12pm ET, and 3pm ET. Register for free: https://bit.ly/3dAJzGe

The post Are Dynamics ISVs and Users on the same page when it comes to online marketing? appeared first on MSDW Marketing.

And continuing to strongly anchor ISV and partner outreach are ever-more husky company web sites and demand for corporate product info and literature.

Those are initial revelations from a wide-ranging on-going survey of users and ISVs/partners by MSDynamicsWorld.com (MSDW).

ISVs haven’t given up on the once-dominant marketing tool of in-person trade shows to bring prospects together with salespeople; virtual trade shows have their place but ISVs continue to set aside budget for conference sponsorships, in expectation that real-life trade shows will reappear in the not-too-distant future.

And Dynamics users diverge from ISVs on a few marketing matters; for example, users expressed a strong desire for more product literature and reviews, while marketers don’t rank those nearly as high.

What aspects of pandemic life do Dynamics users want to see continue? More than 70% want to continue to be able to work from home.

Finally, the survey suggests growing popularity for Videos as a marketing tool for Dynamics ISVs. And very little interest in Facebook for the same purposes.

Final results are still being tabulated. If you’d like to participate in the survey, we’re leaving it open for a little while longer, so click here to fill it out; it takes less than 10 minutes. All participants receive a full accounting of the results.

The post New MSDW Survey: Old and New Marketing Tools Combine to Attract Dynamics User Prospects appeared first on MSDW Marketing.

MSDW Co-Founders Adam Berezin and Jason Gumpert recently chatted with Microsoft MVP partner Rick McCutcheon on an episode of his PartnerTalk video series about the state of the Microsoft Dynamics channel in 2020. They also discussed four ways businesses in the Microsoft channel can turn the marketing challenges of 2020 into opportunities for 2021:

1. VARs and ISVs are finding new ways to partner with their customers to get more out of their Dynamics tools – combining knowledge of Dynamics with knowledge of particular industries.
2. Smart Dynamics partners are figuring out ways to diversify their marketing strategies in this ecosystem so as to become less dependent on single marketing outlets like in-person conferences or sales meetings.
3. Place more emphasis on visual and audio content like videos, webcasts, and podcasts to meet the consumption preferences a broader audience. This isn’t to say that written content like white papers has lost relevance, but rather that they are most effectively offered as serious product research tools.
4. Greater focus on market niches. Partners and ISVs are discovering that a narrower market focus can be more productive than the more traditional broad-based focus.

We also sketched out a scenario for using these approaches to assert thought leadership. We’ve seen first-hand that ISVs and partners are becoming ever more adept at communicating unique market benefits within their segments. And we look forward to watching marketers continue to evolve in the new year!

The post 4 Keys to Smoother Dynamics Marketing Landings in 2021 appeared first on MSDW Marketing.

When it comes to videos from Dynamics ISVs and Partners—meant to educate and inform Dynamics users about new strategies and solutions—the most popular ones on the MSDynamicsWorld.com (MSDW) video platform are often much different. (By popular, we mean the videos that tally the highest number of sales leads for individual ISVs and partners.)

The biggest drawing videos are often 20 minutes or longer. They explore particular Dynamics product areas, strategies, and industry tends in considerable depth. And they aren’t necessarily highly polished and Spielberg-esque. In other words, the emphasis is on substantive information and knowledge rather than glitz and entertainment. Indeed, shorter promotional Dynamics videos tend to perform less well (although still important to have as part of your overall company story).

Here are two examples of videos that have scored big in capturing sales leads for ISVs:

1. A 24-minute video on speeding data entry. It includes specific guidance on how to use the ISV’s add-on to improve data entry without sacrificing accuracy.

2. A 56-minute video on how to use robotics to improve workplace efficiency. The video provides detailed and specific information on how one particular paperless technology can be adapted to achieve best-in-class results.

How come Dynamics users have such different preferences than mass audiences? Detailed assessments of their listening habits tell us that Dynamics users are conducting serious product research and thus are willing to spend more time on videos than ordinary consumers. They will often view individual videos in bits and pieces, over several days. They might watch the same video twice or more, to make sure they fully understand the explanations.

The emerging message is clear: The most effective video content for Dynamics users is serious, helpful, and not explicitly promotional. Comparable, in many respects, with white papers and other print content that attract the most sales leads.

The post The Grabbiest Dynamics Videos–They’re Not Always What You Expect appeared first on MSDW Marketing.

On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the recently revealed findings of the 2019 MSDW marketing research study, and Marleen explains how some of those results and trends relate to her teams’ efforts and observations in the Dynamics ecosystem.

One such finding points to a notable shift in what Dynamics users expect when they land on ISV websites. Comments from users indicate that as part of their online search and buy process, they are looking for specific information on pricing, more demos and trials, and overall , a clearer roadmap to the right sales contact at your company.

Marleen shares with us how their company has addressed  some of these issues. As part of our conversation she discusses how their company undertook a comprehensive home page design with drop-downs and trails pointing to separate product suites, produced demo videos by product specific sales people, added ROI calculators and customer testimonials, and highlighted a strong “Call to Action” to actually bring the user to the appropriate sales contact

Tune in to hear how these changes have improved Integrity Data’s online close ratio and get specific tips for your own website.

Previous Episodes:

• Marketer’s Corner Podcast, Episode 7: Another management tool recommendation
• Marketer’s Corner Podcast, Episode 6: A management tool recommendation
• Marketer’s Corner Podcast, Episode 5: Getting into the Minds of Dynamics Users
• Marketer’s Corner Podcast, Episode 4: Why Should Dynamics Users Seek Out Your Content?
• Marketer’s Corner Podcast, Episode 3: Maximize your content’s productivity
• Marketer’s Corner Podcast, Episode 2: Creating a marketing toolkit
• Marketer’s Corner Podcast, Episode 1: Mary Miller

The post Marketer’s Corner Podcast, Episode 8: Digging into the 2019 Dynamics marketing research study appeared first on MSDW Marketing.

1. Prospects always start the solution buying process by researching online.
2. Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately.
3. If you aren’t visible to your prospects where they are searching, they will forget about you.

For tens of thousands of Dynamics users, that search takes them inevitably to MSDynamicsWorld.com, the only independent source for Dynamics news and solution information. They consume white papers, case studies, solution videos, news articles, webcasts, and more to help fill their research void.

The big challenge for solution providers is knowing the when and the who — when your prospects will do their research, and who is taking action at any point in time. Fortunately for you, MSDW captures key data about your prospects and gives it to you to for targeted follow up.

We know from repeated experience that the biggest marketing mistake any ISV/partner can make, by a long shot, is not having an effective year-long online lead gen strategy. And, to be clear, simply having a good web site and/or strong social media presence does not mean you have a good online marketing strategy. Far from it.

Similarly, a full trade show schedule only attracts an small percentage of the Dynamics channel, so even if you sponsor 10 different events throughout the year, you’re still ignoring the majority of your prospects.

The point for Dynamics ISVs and partners is that you need to be prepared to engage with Dynamics professionals every day and every month, online. And now, MSDW has made it easy to do just that.

Dynamics Lead Generation Essentials provides you with a plan and the tools to be in front of your prospects year-round, providing you a steady stream of the most critical data so you can follow up quickly with your newest prospects and move them through the sales cycle. It’s the easiest and most effective way for a busy ISV marketer to generate leads in the Dynamics channel.

The post Introducing MSDW’s Dynamics Lead Gen Essentials Program appeared first on MSDW Marketing.

What makes MSDW’s video platform so powerful, and unusual, is its built-in lead-capture functionality. You’ll know who watches your videos, collect that data via access to your own lead portal, and then be able to follow up with prospects in real-time.

Which videos are most popular with our site members? The recorded webcasts are the biggest hits so far. For ISVs and partners who produce webcasts, our video platform is the perfect vehicle to extend their shelf life and generate an ongoing stream of leads for months after the webcast has aired. We’re seeing lots of traction from product-demo recordings as well.

If you’ve been wondering how you can turn your company’s Dynamics-focused videos into a revenue generator, you owe it to yourself to explore the MSDW video platform. You’ll immediately get your videos in front of an audience of more than 70,000 users and partners.
To learn more, check out our recent presentation all about the video platform. And please review the signup form for more information on the program. You can start posting videos to the platform immediately upon joining!

The post Impressive Early Results from the MSDW Video Platform appeared first on MSDW Marketing.

The post An introduction to the MSDW Video Platform (Webcast Recording) appeared first on MSDW Marketing.

Many Dynamics ISVs are similarly sitting on hidden value in the form of professional videos about their companies —webcasts, training sessions, executive interviews, product demos, branding profiles, customer testimonials. These videos aren’t sitting in anyone’s attic, but rather in the electronic version of cold storage. They are on seldom-visited YouTube channels or buried deep in company web sites. They can’t easily be made available to attendees at trade shows. Even when they are viewed, there’s no way to identify those sales prospects for followup calls.

Enter the new MSDynamicsWorld Video Library. Thanks to our newly developed video lead generation engine, your videos can be uploaded for viewing by more than 70,000 Microsoft Dynamics professionals. But most important, you get the contact information of each Dynamics professional who views your videos, so you can follow up as you would any sales lead. If that sounds amazing, that’s because it is—MSDW is the only marketing resource in the Dynamics space to offer this benefit.

In the process of placing your videos on MSDW, they suddenly become measurably productive. As time goes on, you’ll be able to determine which videos are most productive, just like you use MSDW to determine which of your white papers and case studies are most productive for producing sales leads.

During 2018, MSDW white papers, case studies, product brochures, and webcasts generated more than 30,000 sales leads for ISVs and partners. Now, ISVs will be able to use videos to add substantially to the sales leads they generate from their MSDW content.

At MSDW, vendor videos have entered a new era of visibility and productivity. No longer do your professional videos need to be seen as sunk costs, fluff, or costly image builders.

Let 2019 be the year your company’s professional videos turn from loss leaders into content that pays huge dividends.

The post Time to Dust Off Your Videos and Let Them Produce Sales Leads appeared first on MSDW Marketing.