November 2024 – MSDynamicsWorld.com (MSDW), the leading digital resource for news, analysis, and information on Microsoft business applications, has announced the launch of its groundbreaking Premier Monthly Engagement Program. This unique, always-on subscription service for ISVs and partners provides an unprecedented level of flexibility, efficiency, and targeted lead generation to help companies amplify their brand visibility within the Microsoft Business Applications ecosystem.

The Premier Monthly Engagement Program represents a significant evolution in digital marketing for Microsoft business application partners, offering a reliable alternative to traditional events and one-off campaigns. Designed to support companies’ needs for consistent engagement and flexible marketing options, the program allows ISVs and partners to access MSDW’s complete suite of proven digital marketing tools on a month-to-month basis.

Why the Premier Monthly Engagement Program?
ISVs and partners often face the challenge of fluctuating marketing priorities and spending heavily on traditional marketing activities that lack continuous engagement, leading to limited long-term impact. The Premier Monthly Engagement Program provides an adaptable, reliable solution by offering:

• Always-On Access: Participating ISVs and partners enjoy continuous access to a dedicated MSDW lead collection system with ABM capabilities, as well as essential marketing programs including content and video promotion, webcast and podcast campaigns, content creation services, and more. This flexibility empowers them to connect with the right audience at the optimal time, seamlessly adapting to changing business priorities.
• Low-Risk, Proven Investment: Opting for a subscription service model allows ISVs and partners to bypass the high costs and limited impact of short-term traditional marketing efforts. MSDW’s program instead spreads their marketing budget across months, quarters, or the entire year, connecting them with an engaged, targeted audience of over 100,000 Microsoft Business Applications professionals and consistently generating qualified leads.
• Complete Campaign Control: ISVs and partners can strategically schedule campaigns well in advance or adjust on-the-fly to align with product launches, new Microsoft developments, or evolving market needs. This agility empowers them to optimize their marketing strategies to maximize both reach and ROI.

“For the past 16 years, MSDW has been at the forefront of digital demand generation programs for Microsoft Business Applications ISVs and partners, constantly innovating to meet evolving market needs,” says Adam Berezin, CEO of MSDW. “Our mission on the marketing side has always been clear: to provide ISVs and partners with the most cost-effective, scalable, and precisely targeted digital demand gen programs in the industry.”

This new subscription service is a standout in the Microsoft Business Applications space, combining MSDW’s extensive experience—shaped by thousands of successful campaigns—with precise hyper-targeting capabilities that enable ISVs and partners to connect directly with their ideal audience. “There’s nothing like this service in our space right now,” says Adam Berezin, CEO of MSDW, underscoring the unmatched potential for ISVs and partners to reach their exact target audience using MSDW’s advanced and flexible digital tools. “We’ve already seen a fantastic response, with numerous companies signing up and feedback being overwhelmingly positive.”

How the Program Works
The Premier Monthly Engagement Program features two flat-fee subscription options, each offering a full range of MSDW’s digital lead generation and content services. Unlike traditional activities that require high costs for a few days of exposure, this program enables companies to maintain a steady connection with the Microsoft Business Applications community, reaching audiences continuously across months, quarters, or even the full year.

This new service is especially valuable to ISVs and partners who may face increased pressure to pivot marketing strategies at a moment’s notice. With MSDW’s expert guidance and an engaged audience, participants can achieve impactful results that adapt to their marketing needs.

Limited Enrollment for Maximum Impact
To ensure each participant receives targeted support, MSDW is limiting enrollment in the Premier Monthly Engagement Program to a select number of ISVs and partners within each solution focus area. This approach enhances each ISV and partner’s visibility, creating a focused, impactful marketing experience that yields measurable results.

The Premier Monthly Engagement Program is now open for January 2025 enrollments! ISVs and partners looking to join this service are encouraged to secure their spot before the year’s end.

About MSDynamicsWorld.com
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s largest independent digital source for news and information in the Microsoft Business Applications ecosystem. MSDW provides its 100,000+ subscribers with original reporting, expert features, branded content, and online events related to Dynamics 365, Power Platform, and the broader Microsoft Cloud.

Additionally, MSDW is a vital marketing partner to Microsoft Business Applications ISVs and partners. Globally, these ISVs and partners leverage MSDW’s digital demand generation programs to efficiently generate targeted sales leads, strengthen thought leadership, and boost brand awareness.

For more information about MSDW’s Premier Monthly Engagement Program, please contact info@msdynamicsworld.com.

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That special ingredient is data.

But not just any data – like you might find in a general analyst B2B software buyer report, for instance – but highly specific data drawn from the real-life content consumption habits and preferences of your prospects in the Microsoft Dynamics space. For example, if you target GP users, which types of content are they consuming the most? Does that differ from the types of content consumed by AX users? This data is hard to find, but luckily for Dynamics ISVs, MSDynamicsWorld.com (MSDW) has been collecting and refining such data for years. That gives us a mountain of extra knowledge and information we can apply to make our clients’ marketing programs much more targeted….and productive, than they would otherwise be.

Here’s how you can use user-specific data in the process of content creation. Content, after all, is ever more central to most online digital marketing campaigns.

There are lots of different types of content that you can consider creating—downloadable content (white papers, customer case studies, ebooks, product brochures), video content (webcasts, other recorded videos), audio content (podcasts), and articles (blog posts, advertorials). These can all be effective, but for it to be most productive, it must answer questions like these:

• Which types of content are being consumed the most (and least) by your prospects in the Microsoft Dynamics space?
• How does the content consumption vary by Dynamics product groups?
• How are these content consumption trends shifting over time?
• Which formats are trending up, and which are trending down?
• How many of the same prospects are consuming content in multiple formats?

One example of a trend we’ve discovered in assessing data on Dynamics user media preferences is a shift in preferences to video content. That data has enabled us to develop and refine tools to measure details like how much time individual users spend with particular kinds of videos. We bring that data to bear in helping our clients do the most precise and productive targeting of their email and other promotions among MSDW member users.

Marketing to Dynamics users has moved way beyond simply providing lists of attendees at a webcast. It’s all in the special sauce – the data. Smart use of data improves productivity, and reduces waste of precious marketing dollars.

This is the first of a three-part series on the increasingly essential role of proprietary data in driving Dynamics marketing strategy for ISVs.

…

Photo by Maarten van den Heuvel on Unsplash

The post The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 1) appeared first on MSDW Marketing.

How do Dynamics users really go about researching and making buying decisions about ISV solutions?

It turns out the reality is often much different from how Dynamics ISVs and partners assume the buying process goes. As just one example, it may be tempting for Dynamics marketers to assume that product videos and podcasts are fringe marketing vehicles for third-party solutions, when in fact they are rapidly becoming mainstream, argues Adam Berezin, MSDynamicsWorld’s CEO in the latest Marketer’s Corner podcast.

Berezin draws on the results of the seventh annual Dynamics User Research Study of decision makers and influencers from among MSDW’s 70,000-plus active site-members for a number of surprising observations about what Dynamics users are really seeking in their product research and buying decisions. For example, he provides comparisons on how Dynamics users exploit ISV and partner web sites versus how they utilize third-party sites like those of MSDW.

There’s lots more in this interview, the fifth in a series of Marketer’s Corner podcasts designed to provide ideas and guidance for improving marketing productivity and effectiveness, as well as to provide an accessible platform for ISVs and partners to share their marketing experiences and tips with the Dynamics community at large.

Do you have Dynamics marketing experiences you’d like to share with your fellow ISV marketers? Feel free to contact Adam Berezin.

Past episodes:

• Marketer’s Corner Podcast, Episode 4: Why Should Dynamics Users Seek Out Your Content?
• Marketer’s Corner Podcast, Episode 3: Maximize your content’s productivity
• Marketer’s Corner Podcast, Episode 2: Creating a marketing toolkit
• Marketer’s Corner Podcast, Episode 1: Mary Miller

The post Marketer’s Corner Podcast, Episode 5: Getting into the Minds of Dynamics Users appeared first on MSDW Marketing.

The post An introduction to the MSDW Video Platform (Webcast Recording) appeared first on MSDW Marketing.

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, MSDynamicsWorld.com helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research– all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

Microsoft’s Marketing Services Bureau is an elite group of vendors, specifically compiled to meet the marketing needs of Microsoft Dynamics partners. MSB vendors offer a wide variety of marketing and lead-generation services, including outbound and inbound marketing as well as consulting and content creation. Each MSB vendor must have experience with Microsoft Dynamics partners and products, and received a reference or recommendation from a Dynamics partner within the past year. Information about the Marketing Services Bureau’s value-added services can be found on PartnerSource, the secure site for Dynamics partners only.

“The US Microsoft Dynamics team is delighted to have GuidePoint Media/MSDynamicsWorld.com join the Marketing Services Bureau (MSB),” said Nicole Vandenberg, senior product marketing manager, Microsoft Dynamics ERP Volume. “Their services are a great match for the needs of Microsoft Dynamics partners and, like all MSB vendors, they have the experience and expertise of working with Microsoft Dynamics partners and products. We’re looking forward to GuidePoint Media/MSDynamicsWorld.com helping Microsoft Dynamics partners ramp up their marketing and create new business opportunities.”

Through its relationship with the MSB, GuidePoint Media will bring the full range of MSDynamicsWorld.com’s targeted marketing programs to Microsoft Dynamics partners. MSDynamicsWorld.com joins the MSB as its site continues to expand both its editorial coverage and its range of content and event-based marketing offerings. The recently launched Premium Membership program for Dynamics ISVs offer partners exclusive access to the site’s readers for promoting solutions and case studies, posting press releases, and accessing proprietary research findings. And new industry-specific newsletters are providing new, high quality content to readers based on their stated interests.

“Inclusion in the US Microsoft Dynamics team’s Marketing Service Bureau is an exciting step for our organization,” said Adam Berezin, co-founder and CEO of MSDynamicsWorld.com. “Our range of marketing and advertising services, focused on the Dynamics ERP and CRM user and partner communities, have been adding value to the marketing efforts of partners for over six years. Recognition by the MSB will help us to evolve our offerings as we continue to focus on providing the best tangible value of any marketing investment in the Microsoft Dynamics ecosystem.”

MSDynamicsWorld.com, a publication of GuidePoint Media, is an independent online news and information resource covering the Microsoft Dynamics ERP and CRM community through articles, online events, research, and vendor-supplied content. The site’s marketing and advertising offerings range from Premium Membership for Dynamics ISVs and VARs to hyper-targeted advertising, content-based lead generation, event sponsorships, targeted newsletters, and more.

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If you missed the live event, then check out the recording below to get the inside scoop on how successful marketers are delivering measurable results in the Microsoft Dynamics ecosystem. Listen in if you want to:

• Learn 3 essentials for optimal campaign integration
• Hear Scribe Software describe their strategy for content assets
• Discover what the “buyer’s stage” has to do with your content choices
• Examine proven new ways to profile leads and plot their activity to higher ROI
• Hear about the latest data on the online behavior of engaged Dynamics users and partners

The post A new look at real online marketing tactics for Microsoft Dynamics ISVs appeared first on MSDW Marketing.

This year, give your Convergence presence a boost by joining our Convergence Spotlight program. Running in the month before Convergence, this program will give you the ability to:

• Tell our readers about your event presence in a special-edition Convergence newsletter before the event, including your company’s brand, hyperlinks, messaging, promotion of after-parties, booth giveaways, and more
• Promote the new content you’ve created for Convergence like new white papers, infographics, and case studies. Upload these items on MSDW and gain a brand new lead generation vehicle to amplify the content you’re already investing in.

• Gain exclusive news coverage with our 40,000-plus readers. A lot of people save their PR until the live days of the Convergence, but that is a mistake! Reporters, including at MSDW, are too busy to cover all the press releases from exhibitors during the event. And reporters are picky about their coverage. Put your announcement out a week or two early through our Convergence Spotlight program and you’ll have engaged community members recognizing your brand at the show and beyond.

The Convergence Spotlight newsletter is highly exclusive — limited to eight sponsors per Dynamics product. As always, contact us to learn more or just to talk online marketing strategy.

The post Let MSDynamicsWorld.com Help Promote Your Convergence Presence appeared first on MSDW Marketing.

To help our contributing writers plan their own personal writing schedules for 2013 – and to hopefully encourage more participation – we have published our 2013 editorial calendar, laying out the major topics we plan to cover throughout the year. I should mention some caveats with the editorial calendar. Please keep these points in mind:

• This calendar is not exclusive or rigid. We will post other types of articles that don’t match a month’s themes. Contributors can still suggest article ideas at any time. But preference will be given to topics that align to the calendar so they can be featured together, hopefully bringing more cohesiveness to the site’s content and making it easier to plan webcasts, article series, newsletters, educational opportunities for our readers, and new promotional opportunities for marketers looking to boost their visibility as thought leaders in a way that aligns well to our readers’ interests and attention.
• We will probably be adding more date-specific news events to this calendar like product releases (to the extent we know dates), Dynamics-related events, etc.
• For any given topic on the calendar, we hope to find contributing writers who can explore it from different angles, including, but not limited to:
  • Technical perspective related to different Dynamics products
  • Functional perspective related to different Dynamics products
  • General IT and business strategy perspectives
  • Industry perspectives
  • Research and analysis

The calendar will offer up other interesting marketing, advertising, and lead generation opportunities for ISVs who align with any of these topics, and we’ll talk about some of those in an upcoming blog post.

So if you’re interested in getting your ideas in front of our growing audience of Microsoft Dynamics users and professionals, review the 2013 editorial calendar and tell us how you can start sharing your expertise.

The post 2013 Editorial Planning at MSDynamicsWorld.com appeared first on MSDW Marketing.

These webcasts will be different from our typical Decisions virtual events in a few important ways:

1. These are live webcasts, as opposed to full-scale virtual events. This improves flexibility all around, making it easier for more Microsoft Dynamics users to attend the live sessions, as they are held throughout September, October, and November. Like Decisions, we will be recording sessions and making them available on-demand.
2. The sessions focus on the most popular business needs and industries readers have told us they want to learn about. To make the coverage truly leading edge and strategic, the sessions are being led by experts who don’t ordinarily get exposure in the Dynamics community. As an independent news and information resource, we are committed to breaking out of the conventional thinking that sometimes creates an echo effect in different corners of the Microsoft Dynamics community. The array of analysts and other experts leading the webcasts will spark new ideas and illuminate important trends relevant to Dynamics users and professionals alike.
3. Thousands of MSDW readers will have the opportunity to gather in a new and provocative venue that is independent and free to attend. We have our sponsors to thank for keeping it all free to our readers.

Sponsors for these webcast series have no influence on session content other than the ones that are clearly noted, like the always-popular vendor shootouts and the exclusive limited-seat round table strategy sessions that sponsors will be hosting throughout the fall for our readers. We’ve never been more excited about a sponsorship opportunity than we are about these event series. To us they represent an important blend of benefits that would be difficult to match with any combination of marketing programs anywhere in the Dynamics universe. Contact us to learn more.

There are eight event series that will be running throughout the fall:

• BI & Reporting
• CRM
• Data Integration
• Document Management
• Inventory Management
• Manufacturing
• Professional Services
• Retail

We’ve posted many sessions already, but there are still more to come. The September sessions include:

• Taking Business Intelligence to the Next Level: Collaborative BI
• Optimizing Professional Services: Revenue Recognition and Analyzing Project Groups
• Business Intelligence Meets Human Intelligence: Tools for Enabling the Social Enterprise
• Building a Better Customer Experience with Clientelling
• Dimensions of Inventory Management: Holistic Strategies for a Volatile World
• Is It Time to Purchase a New ERP Solution? (Hint: it’s not brain surgery)
• Barriers to AP Automation and How to Overcome Them
• How to Keep Customers in Focus with Process Automation in Dynamics CRM 2011
• The History of Business Intelligence: Turning Past Lessons into Present and Future Successes

We hope you enjoy these free events throughout the fall from MSDynamicsWorld.com.

The post Coming This Fall: Live Webcasts. Strategic Thinking. Leading Experts. Fresh Ideas. appeared first on MSDW Marketing.

For one thing, the partners want proven outfits, rather than beginners. In the same vein, they want proven long-term development capabilities. As one VAR executive told MSDynamicsWorld.com in a recent article, “we want to work with ISVs that we understand and that have been within [a particular] vertical for a long period of time”.

In becoming more demanding, partners are investigating and assessing ISVs more closely than ever before. “[ISVs] also have to demonstrate a willingness to get us trained on their products to help us in the sales process and the post sales process as we’re going through and updating. And they have to have referenceable customers so we know that they’ve done it before,” another partner explained.

What can ISVs do to position themselves more effectively to partners? Increasingly, partners are assessing ISVs according to their long-term strategic plans, with the following issues in mind:

• What has been their track record in relationships with other partners? For example, do they participate in robust, long term partner relationships that utilize the strengths of each organization?
• Do they bring relevant sales support to their partners by supporting ongoing deals and bringing new Dynamics leads to them?
• What kind of ongoing support will the ISVs be able to offer?
• What kind of ongoing development will the ISVs plan to carry out?
• What is the caliber of management in place in terms of talent and staying power?
• What kind of standardized packages do the ISVs offer?

The best way to offer convincing answers to these questions is to have a written business plan in place that articulates the company’s long term strategy for both building a great product and aligning that product’s sales with the interests of the partners you hope to sign up.

In another recent MSDynamicsWorld.com article, ISV strategy consultant Paul Solski outlined some key considerations for ISVs expanding via an indirect channel (http://bit.ly/lfWPfq). According to Paul, some key elements necessary to drive success include:

• Demand generating marketing programs.
• A partner program that defines the roles and responsibilities of all parties.
• Compelling business terms that reward revenue growth by offering a tiered discount structure.
• Meaningful competitive differentiation.
• Ideal customer profiles and business scenarios.
• Sales and technical training.

So while selling into the Dynamics channel is not easy, consider using the latest feedback from top VARs to understand how you can position your business for greater success.

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