The post MSDynamicsWorld.com (MSDW) Announces Winners of the 2025 Marketing Impact Awards appeared first on MSDW Marketing.

Setting a New Standard for Trust and Transparency

In today’s crowded and competitive marketplace, selecting the right ISV partner is a critical decision for businesses. The MSDW ISV Verification Program addresses this challenge by offering ISVs the opportunity to earn the prestigious MSDW Verified ISV badge, a recognized symbol of quality and trust.

This badge is prominently featured on MSDW’s platform—including company profiles, content directories, and ISV websites—ensuring visibility to more than 100,000 active site members. This audience includes senior-level professionals, users, and partners within the Microsoft Business Applications ecosystem.

Empowering ISVs with Strategic Advantages

The MSDW ISV Verification Program provides ISVs with a range of valuable benefits:

• Credibility Boost: The MSDW Verified ISV badge highlights a vendor’s commitment to product quality, customer satisfaction, and alignment with Microsoft standards.
• Enhanced Visibility: Verified ISVs gain unparalleled exposure to a highly targeted audience in the Microsoft Business Applications ecosystem.
• Lead Generation: ISVs receive key details of people who download their verification report.

A Streamlined Verification Process

ISVs undergo a structured evaluation process, meeting nine comprehensive criteria to ensure a robust assessment of their product quality and ecosystem alignment. Upon successful verification, ISVs earn the MSDW Verified ISV badge and receive a detailed, downloadable report outlining their qualifications. These assets are powerful tools for reinforcing trust, transparency, and credibility with users and partners.

Delivering Value to the Microsoft Business Applications Community

“At MSDW, our mission has always been to connect users and partners with top-tier ISVs offering solutions that drive success,” said Adam Berezin, CEO & Co-Founder of MSDW. “The MSDW ISV Verification Program elevates trust and transparency in the marketplace, empowering businesses to make confident, informed decisions.”

About MSDynamicsWorld.com

MSDynamicsWorld.com is the leading independent online resource for Microsoft Business Applications news and insights. Serving a global audience of 100,000+ users, partners, and ISVs, MSDW offers educational content, demand generation programs, and a platform that connects the Microsoft Business Applications community.

The post MSDynamicsWorld.com (MSDW) Launches Revolutionary Verification Program for Microsoft Business Applications ISVs appeared first on MSDW Marketing.

Take SKsoft, which recently entered the Dynamics 365 Business Central market and is undergoing a rebrand. According to Aynsley Keller, a senior director, SKsoft relies on MSDynamicsWorld.com (MSDW) to maximize reach and access to prospective customers and partners. Over more than 10 years of working with MSDW, SKsoft has leveraged carefully crafted white papers to achieve its goals.

With each transition in the Dynamics space, Aynsley has seen their highly targeted white papers on MSDW work wonders in generating high-quality sales leads. “It gave us validation” in the market each time, she says. Relying on MSDW’s advice on content adjustments in its testing “turned out to be one of the best decisions we made.”

Gaining market validation was the main challenge for ISV Celigo, which was expanding its reach beyond the NetSuite channel. According to Megan McDonagh, senior partner marketing manager, “Celigo can be very difficult to understand if you’re not familiar with integration platforms or iPaaS, but the MSDW team has taken the time to really understand what we do, how we help Microsoft users, and how we can work together to get valuable content to these users.”

Celigo’s initial webcast a year ago “didn’t necessarily resonate with Dynamics users,” she says, generating only 30 sales leads. “MSDW gave us great feedback we could use to improve”, and it worked.

In a follow-up webcast, Celigo received more than triple the number of sales leads—100. The follow-up topic “resonated better with users,” McDonagh recalls. “MSDW not only has 100,000 site members, but really takes the time to get to know the ISVs in their programs,” she says. As a result, Celigo has planned additional marketing campaigns with MSDW.

For more information on SKsoft’s experiences honing in on the Dynamics 365 Business Central market, see the case study on SKsoft.

You can listen to excerpts from an interview with Ainsley Keller of SKsoft.

For more information on Celigo’s experiences adjusting to the Dynamics space and working with MSDW, see the case study on Celigo.

You can also listen to excerpts from an interview with Megan McDonagh.

The post Engaging New Markets: SKsoft and Celigo’s Marketing Success with MSDW’s Testing Methods appeared first on MSDW Marketing.

The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or are dissatisfied with their current one. It harnesses MSDW’s top-tier marketing solutions including educational webinars, content and video syndication, podcasts, and articles. This cost-effective package bolsters your brand visibility, establishes your thought leadership, and cultivates highly-targeted sales leads each month.

The Offering: Our VAR/SI Customer Acquisition Package is a unique blend of marketing tools, thoughtfully developed to meet the needs of Dynamics partners. As a twelve-month program, it ensures you’re reaching your target audience each month to generate leads, create strong brand awareness, and deliver a powerful message. This package includes:

• Educational Webinar Series: Position your company as a trusted guide and expert on Dynamics 365 and/or Power Platform by running customer-focused educational webcasts in front of the target user audience profile of your choosing.
• Expert Roundtable Sessions: Further display your product knowledge and expertise by hosting roundtable discussions, customer stories, or other presentation formats to a user audience.
• Podcasts: Raise the visibility of your subject matter experts and expand the conversation by appearing on the MSDW Podcast. Share product advice, discuss project best practices, even bring a customer with you to chat about their technology story—within a content format that has become one of MSDW’s most popular content options.
• Articles: Our editorial team will expertly transform the insights shared in your webcasts and podcasts into engaging articles for our readers that augment your message and deliver it widely within your targeted market. The articles will be published on MSDW and identified as sponsored by your organization.

Target Audience: This package is ideally suited for Dynamics partners seeking to connect with user organizations that are either in the market for a new partner, or are considering a change from their current one.

Why Choose MSDW’s VAR/SI Customer Acquisition Package?

• Increased Visibility: Reach a wider, more targeted audience, creating new opportunities for engagement.
• Quality Leads: Connect with user organizations who are looking for a new partner.
• Expertise Showcasing: Use our platforms to demonstrate your deep knowledge and expertise, building trust with potential clients.
• Time and Resource Efficiency: We manage the logistics and deployment of each program element, allowing you to focus on what you do best – showcasing your expertise and knowledge.

Partnership Approach: The MSDW team collaborates closely with you in developing each element of the program. We handle the heavy lifting, from content creation to distribution, ensuring a seamless experience for you and maximum impact for your brand.

Embrace this opportunity to elevate your presence in the Dynamics ecosystem. Our VAR/SI Customer Acquisition Package is more than just a marketing tool; it’s a partnership geared towards your growth and success!

The post MSDW Launches New Program for Partners to Connect with User Organizations appeared first on MSDW Marketing.

Understanding the buying stage of your white paper leads is crucial for determining the most effective follow-up strategy. One-size-fits-all approaches rarely work in lead nurturing. That’s why it’s essential to tailor your follow-up methods to suit the specific needs and stages of each lead, transforming them from casual information-seekers into genuine prospects. In this article, we explore five effective ways to engage and nurture the leads you’ve acquired from white paper downloads, ensuring that you’re addressing their specific needs and moving them closer to a buying decision.

1. Try to Determine Buy-Cycle Stage: Understanding a lead’s position in the buying cycle is pivotal for an efficient follow-up strategy. Leads in the early stages of the buying cycle might require more nurturing and information, whereas those in the later stages might be ready for a product demo or a sales call. To assess this, employ behavior tracking or examine their interaction with your content. Even a straightforward survey could gain significant insights into their buying cycle stage. (Notably, MSDW will soon unveil a feature for assessing purchase intent, which will significantly streamline the process of identifying your leads’ current stage in the buying cycle)




2. Nurture them: People who download white papers generally seek information for a potential solution and may not be prepared to make a purchase instantly. It’s crucial to keep these leads engaged by continually supplying additional content that corresponds with the original white paper they downloaded. This approach not only sustains the conversation but also reinforces your brand and messaging in their minds.




3. Personalize Everything: Making leads feel understood and valued is essential for successful follow-up, and personalization plays a key role in achieving this. Utilize the data you’ve collected to customize the content you send them, addressing their specific needs, challenges, and objectives. Tailored content enhances their engagement levels, moving them further down the sales funnel and closer to conversion.




4. Invite them to a Webinar: Inviting leads to a webinar is another effective strategy to offer additional value while simultaneously qualifying the lead further. A webinar allows for a deeper exploration of topics that the white paper might have briefly addressed, offering prospects the chance to interact and pose questions, thus enhancing their connection with your company and solutions.




5. Conduct a Needs Assessment: It’s essential to find out a prospect’s specific requirements before presenting a product demo. Conduct a focused conversation to determine their challenges, objectives, and pain points. This discussion not only helps in qualifying the lead but also furnishes crucial information that allows you to modify your product demo to align with their unique needs. A tailored demo increases the probability of conversion by demonstrating the direct relevance and impact of your product or service on their specific situation.

Navigating the process of following up on white paper leads involves understanding diverse factors, such as the lead’s position in the buying cycle and their unique needs and hurdles. By putting those five effective and proven methods into action, you can considerably enhance your follow-up approach, making it much more focused and efficient.

The post 5 Proven and Effective Ways to Follow Up with White Paper Leads appeared first on MSDW Marketing.

Ok, so you’ve worked closely with the MSDW team to carefully plan and execute a webinar. Leveraging MSDW’s hyper-targeting audience system, the event was promoted directly to the group of Microsoft Business Applications community members you specifically wanted to reach. This effort resulted in 100 highly-targeted registrants, with an impressive 65% attendance rate–and that’s not even considering the on-demand leads still to come. Those are fantastic numbers, and those pre-webinar activities made it happen! However, with the webinar concluded, now comes the crucial phase: the post-webinar follow-up.

Every year, MSDW organizes and promotes over 200 webinars led by Dynamics ISVs and partners. Many of these companies are proactive, having well-defined processes to engage with leads generated from webinars. Yet, a considerable number are still without a structured follow-up strategy in place. No matter how outstanding your webinar content may be, what truly matters is the consistent engagement after the webinar. Without a dedicated strategy to sustain this engagement, the hard work poured into creating and planning the webinar might not yield the desired ROI.

After discussions with lots of ISVs and partners about crafting an effective post-webinar follow-up strategy, we’ve assembled a list of the top 5 recommended actions that go way beyond sending a “thank you email” (although that’s important, too!).

1. 1. Dive Deep with Data Segmentation: Don’t just glance over your webinar data; dissect it thoroughly. Understand the full scope of your reach. Who registered? Who among them attended? How long did they stay engaged? If you’re an ISV, how many partners and/or end-users did you attract? Which industry categories do these end users belong to? Every detail can drive your next strategic move.

2. 2. Personalize Email Communications: Remember, every individual who registered for your webinar has a unique story, and you know some of it by the data they submitted when signing up. While they collectively all showed interest in your session, it doesn’t translate to identical needs and preferences. Rather than treating registrants as a single group of leads, view each registrant as a unique individual. Based on the data they provided, they should receive a thoughtfully tailored follow-up email that speaks directly to them.

3. 3. Champion Continuous Engagement: View your webinar as the ignition spark of a longer, inspiring content exchange journey with every registrant. Given the insights you’ve collected about each person and their demonstrated interest in your session’s topic, it’s pivotal to keep the momentum going. Serve them with further content tailored to their potential interests, ensuring that their engagement with your company remains strong and meaningful. Keep in mind the importance of also establishing your company as a thought leader and expert in your specific focus area. Offering them a consistent flow of supplementary content, such as white papers, case studies, videos, and the like, is an effective strategy to achieve this.

4. 4. Conduct a Post-Webinar Strategy Discussion: Given that your registrants all displayed interest in your webinar’s topic by signing up, it’s logical to extend the conversation. Host a subsequent group discussion to delve deeper into the themes introduced during the session, fostering further engagement. This follow-up discussion can uncover areas of particular interest, sparking further questions and insights. It also showcases your company’s dedication to not only introducing topics but thoroughly exploring and clarifying them for your audience.

5. 5. Promptly Identify the Buying Cycle Stage: Recognizing where each registrant is in their buying journey is crucial. In fact, it might be the most pivotal aspect of the post-webinar follow-up. By understanding their current stage, you can tailor your communications and interactions more effectively, ensuring that your outreach is both timely and relevant. This insight not only deepens the relationship with potential clients but also optimizes your resources, directing marketing efforts where they’re most likely to yield results. Moreover, a well-timed approach can significantly boost conversion rates and foster long-term loyalty.

Overall, organizing and promoting a webinar is essential, but its true success is measured by what happens after. The relationship with your registrants doesn’t stop at the webinar’s conclusion; it’s just the start. Using the actions mentioned above can transform a single webinar encounter into a long-term bond with your audience. Remember, in this digital era, continuous engagement and tailored communication are vital. Treat each webinar as a starting point for deeper connections. As you move forward, ensure that your post-webinar strategy is as robust, if not more so, than the preparations that went into the webinar itself. By doing so, you’ll be setting your company up for sustained success!

The post 5 Proven and Effective Ways to Follow Up with Webcast Leads appeared first on MSDW Marketing.

The Haunting Issues Dynamics Users Face

Dynamics users often find themselves entangled in organizational horror due to a variety of reasons:

1. Poor System Configuration: A poorly executed system configuration can lead to chaotic processes, data inconsistencies, and frustrated users. Users may end up feeling trapped within a system that fails to meet their requirements.
2. Unsuitable Products: Sometimes, companies are sold products that do not align with their business needs, resulting in inefficient workflows and additional costs for customizations.
3. Rescuing from Disastrous Implementations: The aftermath of a disastrous ERP implementation can be catastrophic, leading to wasted resources, lost productivity, and a damaged bottom line.

Shedding Light on Solutions

As a seasoned service provider, you have encountered and conquered these challenges, learning valuable lessons along the way. The “ERP Horror Stories” webcast series provides you with a unique platform to:

1. Share Real-World Successes: Narrate your triumphs in rescuing companies from the abyss of ERP nightmares. Showcase how you transformed businesses by fine-tuning their ERP systems to deliver optimized results.
2. Offer Practical Guidance: Educate Dynamics users on best practices for system configuration, product selection, and implementation processes. Your insights can save them from potential pitfalls and unnecessary hardships.
3. Establish Thought Leadership: Your expertise and guidance can position you as a trusted expert in the realm of Dynamics projects. By sharing your experiences, you can build credibility and trust with potential clients.

Target Audience

The webcast series aims to attract Dynamics customer organizations that:

1. Are Dissatisfied with their Existing Partner: Companies experiencing frustration or dissatisfaction with their current Dynamics partner seek alternative solutions to address their ERP challenges.
2. Do Not Have a Partner: Businesses without a Dynamics partner require guidance to make informed decisions and choose the right partner for a successful implementation.
3. Need Rescuing from a Bad Implementation: Organizations that have undergone disastrous ERP implementations require immediate rescue to set things right and restore their operations.

“ERP Horror Stories: Lessons to Avoid Disastrous Mistakes” offers a captivating and enlightening platform for Dynamics users and partners alike. By sharing your knowledge and experiences, you can help businesses navigate the complex ERP landscape, guiding them away from nightmares and towards successful implementations. Seize this opportunity to be the beacon of light for those seeking to overcome ERP challenges and establish your reputation as a trusted expert in the Dynamics community.

The post Unveiling ERP Horror Stories: Partners Share Scary Implementation Tales in New Program appeared first on MSDW Marketing.

MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources for effectively covering imminent or recent solution launches. Developed with MSDW’s renowned content and demand generation technology, the ISV Product Launch Package offers a unique model to rapidly build awareness, engage with the Microsoft community, and drive new leads.

Launching a groundbreaking new solution or announcing a significant upgrade is a pivotal moment for any ISV. With the ISV Product Launch Package, MSDW empowers ISV marketers by providing them with the tools necessary to make a remarkable market entrance and maximize their reach among their target prospects.

The ISV Product Launch Package includes the following five elements:

1. Press Release
2. Webcast (In-depth Product Demo/Presentation)
3. Video Promotion with Lead Capture (1-Month)
4. Product Launch Sponsored Article
5. Podcast

With the ISV Product Launch Package, ISVs can confidently and effectively promote their groundbreaking solutions, capture the attention of their target audience, and drive meaningful engagement and lead generation. MSDW’s expertise in content distribution and demand generation ensures that ISVs can leverage their partnership to maximize success in their solution launches.

To learn more about the ISV Product Launch Package and how MSDW can support your product announcement, please contact the MSDW team.

About MSDynamicsWorld.com:

MSDynamicsWorld.com (MSDW) is the largest and most trusted news and information resource for decision makers and influencers within the Microsoft Dynamics ecosystem. MSDW’s demand generation programs are the only offerings available today in the Dynamics community that provide
ISVs and partners with measurable results while connecting them with the largest possible target market.

Since 2008, our mission has been to be a strategic partner to the marketing departments of Dynamics ISVs and partners. Uniquely-focused on building an online community, we offer essential, executive level insights to over 100,000 active Dynamics professionals who register to access the content and information most critical and relevant to their business decision-making roles.

The post MSDynamicsWorld.com (MSDW) Launches ISV Product Launch Package to Accelerate Success in Solution Launches appeared first on MSDW Marketing.

Sophisticated prospects like Dynamics users and partners “don’t want fewer experiences — they want better experiences that allow them to interact, engage and self-select through a variety of content options,” says ON24, a digital engagement platform, in a new survey.

The results of the new survey confirm MSDW’s long-term approach of leveraging multiple content options—product and educational webcasts, videos, white papers, thought-leadership panels, and podcasts—to engage Dynamics users and make follow-up communication more likely to result in sales.

According to the ON24 survey, completed earlier this year:

• The total number of interactions buyers need to make a purchase decision has increased by 59% and more than 40% of buying decisions have more than six members involved.
• Audiences want to engage and self-educate on their own schedule, and on-demand consumption has increased 11% YOY, with 40% of webinar registrants preferring to engage on-demand.
• Marketers are leveraging a mix of digital experiences, such as webinars, content hubs and personalized landing pages, to deepen their prospect interactions and grow pipeline in a scalable and repeatable way.

To increase the productivity of its expanding content and data capture options, MSDW has developed an account-based marketing (ABM) system specifically designed for ISV and partner clients, enabling them to extract even more intent data on their prospects from content reports. The system will be directly integrated into the back-end of MSDW, and we’ll be providing a first glimpse of the upgraded platform at our Partner Marketing Event at DynamicsCon LIVE, May 25th, in Scottsdale, AZ.

The post Why You Need to Give Prospects the Multiple Content Options They Are Seeking appeared first on MSDW Marketing.

MSDW has partnered with Maven Collective Marketing to offer an effective and highly specialized marketing approach to content creation by creating targeted eBooks, white papers, articles, blogs, and videos. The new model will allow Microsoft Partners to extract maximum value with intelligent insights from internal subject matter experts, industry leaders and the Dynamics community at large.

“With a successful history of working with Microsoft Partners for more than a decade, trusted by Microsoft ISVs, SIs, CSPs, MSPs, and VARs, working with hundreds of partners around the globe, Maven Collective will provide a streamlined approach to accelerate content creation for our Microsoft ISV and partner clients. We’re delighted to be able to offer our clients the opportunity to work with this expert team, normally reserved only for larger companies with hefty marketing budgets,” said Adam Berezin, MSDW’s Co-Founder & CEO.

Launched in 2008 with a unique focus on building an online community, MSDW is the leading provider of digital demand generation programs for Microsoft ISVs and Partners around the world. MSDW offers essential, executive level insights to over 100,000 active Dynamics decision-makers and influencers navigating the ever-expanding Microsoft Business Applications ecosystem. MSDW’s lead generation and intelligence tools are unique in this space and allow Microsoft Partners and ISVs to hyper target subsets of their prospects who are most interested in their company and solutions.

“The MSDW platform has been a critical tool for Dynamics Partners to expand their reach. Now, in collaboration with Maven Collective Marketing as dedicated content strategists, collaborators, and creators, Microsoft Partners can truly optimize their leadership positioning and subject matter experts on the MSDW platform, which was previously limited by their in-house bandwidth, talent and/or resources,” explains Erica Hakonson, Maven Collective Marketing’s Principal & Founder.

Renowned as a respected member of the B2B SaaS and Microsoft Partner Marketing space, Maven Collective’s expansive work with Microsoft Partners has been recognized, honored, and celebrated year after year by multiple prestigious organizations, including the Content Marketing Awards, Summit Marketing Effectiveness Awards, Web Excellence Awards, Association of Marketing and Communication Professionals, AVA Digital Awards, w3 Digital Excellence Awards, MarCom Awards, Academy of Interactive & Visual Arts, Web Marketing Association and many more.

About MSDynamicsWorld (MSDW)
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s leading independent online news and information resource for 100,000+ decision makers and influencers navigating the ever-expanding Microsoft Business Applications ecosystem. Additionally, MSDW is the leading provider of digital demand generation programs for Microsoft ISVs and partners around the world.

About Maven Collective Marketing
Maven Collective Marketing is the leading Marketing Partner for Microsoft Partners. For over a decade, Maven Collective has yielded award-winning, measurable results for SaaS and software service clients around the globe. If you are a Microsoft ISV, MSP, SI, CSP, or VAR interested in obtaining measurable digital marketing results, while leveraging the Microsoft Partner ecosystem for greater exposure, look no further than the multi-award winning B2B marketing agency specialized in Microsoft Partner Marketing.

The post Maven Collective Marketing and MSDynamicsWorld Partner for Unique Full-Service Lead Generation appeared first on MSDW Marketing.

Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners.

Others would say they have “made it.”

Yet, they hesitate to say it themselves. They’re careful not to become complacent and slow their innovation.

In a first interview, “Two Guys, One Site, Zero Microsoft Ties,” at their 10-year anniversary, they explained the backstory of starting the business. Now they talk about the changes they have seen at the 15-year milestone, plans for the future, and advice for other entrepreneurs.

To read the full interview, please go to: https://www.cwmktg.com/blog/msdw15

The post 15th Anniversary Insights From the Entrepreneurs Behind MSDynamicsWorld appeared first on MSDW Marketing.

Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.