The post MSDynamicsWorld.com (MSDW) Announces Winners of the 2025 Marketing Impact Awards appeared first on MSDW Marketing.

In 2021, we saw that targeting by Solution, Industry, Dynamics Product, Role, Job Function, and Purchase Cycle Stage was the baseline for relevance. But in 2025, the winning formula has more variables than ever before.

What’s New Since 2021?

Format & Engagement Type
Video continues to dominate B2B content consumption, with demand growing across webinars, demos, interviews, and case studies. Whether short or long, the key driver of engagement is substance—buyers will watch a 90-second tip video or a 45-minute deep-dive if it delivers value.

Digital guides, interactive playbooks, and other easily consumable formats are also performing well, especially when they connect directly to a business problem the audience is trying to solve. 72% of B2B marketers now consider video essential to their strategy, and 61% plan to increase investment in it this year (Content Marketing Institute).

Why this matters: Buyers aren’t consuming all content formats in the same way. The how you deliver your message is now just as important as what you say. A well-produced, substantive video can outperform a shallow piece of content in any other format, regardless of length.

Buyer Behavior & Speed
The “consumption gap” is widening—between 2023 and 2024, the delay between content registration and consumption increased by 7 hours (a 23% rise) (NetLine 2025 B2B Content Consumption Report). That means buyers are taking longer to act on the content they request. At the same time, expectations for follow-up have accelerated: B2B buyers now expect personalized, relevant outreach within days, sometimes hours, of engaging with marketing materials (NetLine 2025 Report).

Why this matters: The longer buyers wait to engage with your content, the more opportunities there are for competing messages to pull them away. Timely, relevant follow-up keeps your brand top-of-mind, shortens the sales cycle, and turns initial interest into active conversations before momentum is lost.

AI-Powered Personalization & Distribution
AI is transforming how B2B marketers create and deliver content. 40% of marketers are increasing investment in AI-driven content optimization, and 39% are investing in AI content creation (Content Marketing Institute). These tools help match the right content to the right audience at the right time based on behavior, role, industry, and purchase stage. They also make it possible to repurpose a single asset—like a webinar—into multiple formats quickly, from targeted video clips to follow-up guides, without overwhelming internal teams.

Why this matters: In the context of the Content Consumption Equation, AI amplifies nearly every variable; format, buyer behavior, personalization, and credibility, by ensuring content is delivered in the most relevant way for each audience segment. It closes the gap between creation and delivery, speeds up iteration, and helps marketers consistently align their messaging with the exact combination of factors most likely to drive engagement and consumption.

Trust, Authenticity & Destination Platforms
Marketers are shifting further away from relying solely on paid social and generic ad networks, driven by rising costs and lower ROI. In a 2025 survey, 24% of B2B marketers said they’re actively scaling back on paid social due to poor performance, and another 22% are reducing underperforming digital ads in favor of more targeted, high-credibility channels (Wynter 2025 B2B Marketing Trends).

70% of organizations now cite trusted destination websites—such as industry-specific platforms like MSDW—along with their own sites, blogs, and email lists, as their primary distribution channels, far surpassing reliance on paid social ads (ColumnContent 2025 Report). Nearly 49% of B2B marketers say content is their most effective revenue-driving channel, and 76% of B2B firms now have dedicated content teams (Content Marketing Institute).

Why this matters: In a crowded digital landscape, trust is currency. Having consistent access to trusted destination websites (like MSDW) keeps your message in front of the right audience, on platforms they already rely on for credible information. This reduces dependence on unpredictable social media algorithms and rising ad costs, while helping you build long-term relationships that paid ads alone can’t sustain.

The New Content Consumption Equation (2025)

S – Solution focus area (AP Automation, EDI, eCommerce, etc.)
I – Industry
MP – Microsoft Product
R – Role (User, Partner, etc.)
J – Job Function
PCS – Purchase Cycle Stage
F – Format (video, webinar, white paper, etc.)
B – Buyer Behavior (intent, urgency, and speed of action)
AI – AI-Powered Personalization (targeting and delivery precision)
C – Credibility (placement on trusted platforms with consistent visibility)

Equation:
S + I + MP + R + J + PCS + F + B + AI + C = High Probability of Consumption

Why the Equation Doesn’t Apply Equally to All Formats

Not every format benefits from the full equation in the same way. Long-form content, like white papers, generally needs more variables layered in—industry, role, purchase stage—to convince someone to invest time. Short-form “snackable” content can succeed with fewer variables because it’s low-effort to consume, but it may not deliver deep engagement or conversion without follow-up.

Interactive formats, like playbooks or calculators, tend to perform best when several equation elements work together. In fact, playbooks generate 115% higher purchase intent than average B2B formats (NetLine 2025 Report), followed by infographics and case studies. By contrast, e-books—while popular—are 12% less likely to drive purchasing decisions unless paired with higher-intent formats (NetLine 2025 Report).

Examples

For a prospect in manufacturing, at the research stage:
“3-Minute Video: How Dynamics 365 Supply Chain Management Helps Manufacturing CFOs Reduce Waste in Global Operations”

For a Dynamics 365 CRM user ready to buy:
“Interactive Playbook for Sales Directors: Implementing AI-Powered Lead Scoring in Dynamics 365 Sales — With Real-World ROI Examples”

Both examples layer in multiple variables—solution, industry, role, job function, purchase stage, format, and credibility—making it obvious who the content is for and why they should consume it now.

Why It Matters

Relevance alone isn’t enough in 2025. Content needs to be highly specific in audience, format, and timing, delivered quickly and credibly. Marketers who embrace the expanded equation will cut through noise and stay top-of-mind as buying cycles stretch out.

And with 60% of B2B buyers now basing purchase decisions solely on digital content (DemandSage 2025 B2B Marketing Stats), it’s never been more important to get this right.

The post The Content Consumption Equation Has Changed Again! Here’s How to Keep Up appeared first on MSDW Marketing.

On May 13, 2025, marketing leaders from across the Microsoft Business Applications ecosystem converged on the Hyatt Regency Chicago to participate in the Partner Marketing Event (PME) at DynamicsCon 2025. Now in its third year, PME continues to grow, tripling its attendance from 2024 and solidifying itself as a must-attend event for new insights, thought leader perspective, and exclusive networking in the Microsoft Business Applications ecosystem.

Why PME Stands Out

PME originally emerged from conversations between the teams at MSDynamicsWorld (MSDW), PartnerTalks, and the Dynamics User Group (DUG), about the marketing needs and experiences they saw in the Microsoft Business Applications channel. Unlike most trade shows, where booth sponsors wait for attendees to approach, PME flips the model. Here, the marketers are the ones learning, sharing, and building strategies through engagement with data, content, and community.

This year’s agenda was shaped with input from the first-class selection committee made up of Kelly Mazur (Evenica), Monica Hoyer (emfluence), and Sam Bush (Netstock), and featured some of the most insightful sessions PME has delivered yet.

Key Sessions and Takeaways

1. Microsoft Keynote: Marketing in the AI Era

Microsoft senior product marketing manager Anne Krupke opened by sharing her view on how partners can leverage co-marketing programs in a world increasingly shaped by AI. Her session highlighted new resources, programs, and alignment opportunities that can help marketers do more with Microsoft’s ecosystem.

2. MSDW Survey Insights & P2P Strategy

Rick McCutcheon, Jason Gumpert, and Adam Berezin unveiled findings from MSDW’s latest partner marketing performance study. Key topics included sales-marketing alignment, evolving buyer behavior, and the growing influence of AI across digital campaigns.

3. Building Content That Converts

A standout panel featuring Kelly Mazur (Evenica), Sam Bush (Netstock), Susana Ramos (Coffee + Dunn), and Trevor Metcalfe (Resco) tackled the overwhelming demands of content marketing today. The key message: modern B2B buyers, most of whom are millennial or Gen Z, want authenticity, personalization, and frictionless experiences. They also want to consume their informational and educational content in the formats that they are most comfortable with, not in ways that marketers prefer.

Buyers consume an average of 20 pieces of content before filling out a contact form—and 72% of B2B buyers in the ISV space are millennials.

4. Microsoft Partner Benchmarking Report

Erica Hakonson of Maven Collective Marketing presented exclusive findings from their newly released Partner Benchmarking & Insights Report. The session showed how leading Microsoft ISVs and SIs set themselves apart by investing in marketing, embracing AppSource and Azure Marketplace listings, and securing Microsoft designations. Erica also shared unique segment findings just for the Microsoft Business Applications audience, where MSDW was recognized as the top media source for ISVs and partners using digital media—a proud moment for our team.

5. Email CPR: Reviving Your Outreach Strategy

Monica Hoyer (emfluence) and Aimee Keenan (The ISV Society) offered practical guidance on how to boost email performance using AI, segmentation, and timing. Their “CPR” approach to email ensures campaigns stay relevant, valuable, and human.

6. Strategy Isn’t Just for Marketing Campaigns

Alana Ashurst and Scott Rich of DynamicWeb delivered a fresh and motivating session on how Partner Marketing Managers can play a more strategic role in partnership success. They shared how marketers—while not always the ones leading partner relationships—can still make a big impact by supporting their partner teams with creativity, collaboration, and strategic thinking. Moving beyond the standard “campaign-in-a-box” approach, Alana and Scott encouraged attendees to think differently about how they engage with partners to drive stronger outcomes. The session offered fresh ideas and practical advice for marketers looking to elevate their impact and contribute more meaningfully to joint success.

7. ABM: Strategy Beyond Campaigns

Sam Bush (Netstock) and Hannah Horning (ArcherPoint) shared their first-hand experiences in the world of Account-Based Marketing (ABM). They shared basic principles, the lessons they have learned along the way, advanced execution techniques, and tips on how to get started with low-risk techniques. Their message? ABM isn’t just another marketing trend; it’s a long-term strategic investment that requires clear goals, integrated systems, and serious commitment.

8. AppSource Optimization Field Guide & Success Stories

Khaled Nassra of Enki Consulting brought a practical, hands-on perspective to his session on optimizing Microsoft AppSource listings. He walked attendees through smart strategies to boost discoverability—like fine-tuning keywords, sharpening descriptions, and making the most of customer feedback. Drawing on real-world partner experiences, Khaled showed how even small tweaks can lead to meaningful improvements. Whether you’re just getting started with AppSource or looking to take an existing listing to the next level, his session offered clear, actionable advice to help partners cut through the noise and connect with the right customers.

9. Case Studies: The Unsung Hero of Content Strategy

A tactical session led by Mary Miller (PayTrace), Kelly Mazur (Evenica), and Marie Wiese (Marketing Copilot) revealed how to identify, capture, and repurpose customer stories. Case studies were emphasized as one of the most influential content types in the later stages of a buyer’s journey. These expert marketers shared organizational and execution methods and tips to maximize the value of a case study investment beyond the original write-up.

73% of buyers consider case studies influential in their final decision.

10. Event Marketing Mastery

Sam Bush (Netstock) wrapped up the day with smart, actionable advice for maximizing ROI from events. Her session focused on setting meaningful goals, designing interactive experiences, measuring revenue impact, and building long-term relationships from one-time engagements.

Real-World Impact

Now in its third year, PME has carved out a special role both for the organizing team and the growing audience. Attendees left with practical strategies, lessons from their peers, an expanded network of like-minded professionals, and hopefully renewed motivation for themselves and their teams. Many expressed how PME reenergized their approach to marketing, helping them align more effectively with sales and customer success teams.

“It felt like a reset button—finally, a day just for marketers in the Microsoft space,” said one attendee.

Looking Ahead

As DynamicsCon continues to expand, PME is becoming the go-to companion event for marketers who want to stay ahead in the competitive Microsoft ecosystem. With exclusive MSDW data, peer-led insights, and tactical sessions, PME offers a rare opportunity to explore what’s really working in the field. Whether you’re refining your content strategy, reworking your analytics, or building your first AppSource listing, PME provides the guidance and community to take your next step.

We’re already looking forward to next year—and the continued evolution of this unique event. Stay tuned for 2026 PME announcements and join a community that’s shaping the future of Microsoft Dynamics marketing.

The post The Magic of a Marketing Event: Takeaways from the 2025 Partner Marketing Event at DynamicsCon appeared first on MSDW Marketing.

Take SKsoft, which recently entered the Dynamics 365 Business Central market and is undergoing a rebrand. According to Aynsley Keller, a senior director, SKsoft relies on MSDynamicsWorld.com (MSDW) to maximize reach and access to prospective customers and partners. Over more than 10 years of working with MSDW, SKsoft has leveraged carefully crafted white papers to achieve its goals.

With each transition in the Dynamics space, Aynsley has seen their highly targeted white papers on MSDW work wonders in generating high-quality sales leads. “It gave us validation” in the market each time, she says. Relying on MSDW’s advice on content adjustments in its testing “turned out to be one of the best decisions we made.”

Gaining market validation was the main challenge for ISV Celigo, which was expanding its reach beyond the NetSuite channel. According to Megan McDonagh, senior partner marketing manager, “Celigo can be very difficult to understand if you’re not familiar with integration platforms or iPaaS, but the MSDW team has taken the time to really understand what we do, how we help Microsoft users, and how we can work together to get valuable content to these users.”

Celigo’s initial webcast a year ago “didn’t necessarily resonate with Dynamics users,” she says, generating only 30 sales leads. “MSDW gave us great feedback we could use to improve”, and it worked.

In a follow-up webcast, Celigo received more than triple the number of sales leads—100. The follow-up topic “resonated better with users,” McDonagh recalls. “MSDW not only has 100,000 site members, but really takes the time to get to know the ISVs in their programs,” she says. As a result, Celigo has planned additional marketing campaigns with MSDW.

For more information on SKsoft’s experiences honing in on the Dynamics 365 Business Central market, see the case study on SKsoft.

You can listen to excerpts from an interview with Ainsley Keller of SKsoft.

For more information on Celigo’s experiences adjusting to the Dynamics space and working with MSDW, see the case study on Celigo.

You can also listen to excerpts from an interview with Megan McDonagh.

The post Engaging New Markets: SKsoft and Celigo’s Marketing Success with MSDW’s Testing Methods appeared first on MSDW Marketing.

The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or are dissatisfied with their current one. It harnesses MSDW’s top-tier marketing solutions including educational webinars, content and video syndication, podcasts, and articles. This cost-effective package bolsters your brand visibility, establishes your thought leadership, and cultivates highly-targeted sales leads each month.

The Offering: Our VAR/SI Customer Acquisition Package is a unique blend of marketing tools, thoughtfully developed to meet the needs of Dynamics partners. As a twelve-month program, it ensures you’re reaching your target audience each month to generate leads, create strong brand awareness, and deliver a powerful message. This package includes:

• Educational Webinar Series: Position your company as a trusted guide and expert on Dynamics 365 and/or Power Platform by running customer-focused educational webcasts in front of the target user audience profile of your choosing.
• Expert Roundtable Sessions: Further display your product knowledge and expertise by hosting roundtable discussions, customer stories, or other presentation formats to a user audience.
• Podcasts: Raise the visibility of your subject matter experts and expand the conversation by appearing on the MSDW Podcast. Share product advice, discuss project best practices, even bring a customer with you to chat about their technology story—within a content format that has become one of MSDW’s most popular content options.
• Articles: Our editorial team will expertly transform the insights shared in your webcasts and podcasts into engaging articles for our readers that augment your message and deliver it widely within your targeted market. The articles will be published on MSDW and identified as sponsored by your organization.

Target Audience: This package is ideally suited for Dynamics partners seeking to connect with user organizations that are either in the market for a new partner, or are considering a change from their current one.

Why Choose MSDW’s VAR/SI Customer Acquisition Package?

• Increased Visibility: Reach a wider, more targeted audience, creating new opportunities for engagement.
• Quality Leads: Connect with user organizations who are looking for a new partner.
• Expertise Showcasing: Use our platforms to demonstrate your deep knowledge and expertise, building trust with potential clients.
• Time and Resource Efficiency: We manage the logistics and deployment of each program element, allowing you to focus on what you do best – showcasing your expertise and knowledge.

Partnership Approach: The MSDW team collaborates closely with you in developing each element of the program. We handle the heavy lifting, from content creation to distribution, ensuring a seamless experience for you and maximum impact for your brand.

Embrace this opportunity to elevate your presence in the Dynamics ecosystem. Our VAR/SI Customer Acquisition Package is more than just a marketing tool; it’s a partnership geared towards your growth and success!

The post MSDW Launches New Program for Partners to Connect with User Organizations appeared first on MSDW Marketing.

Understanding the buying stage of your white paper leads is crucial for determining the most effective follow-up strategy. One-size-fits-all approaches rarely work in lead nurturing. That’s why it’s essential to tailor your follow-up methods to suit the specific needs and stages of each lead, transforming them from casual information-seekers into genuine prospects. In this article, we explore five effective ways to engage and nurture the leads you’ve acquired from white paper downloads, ensuring that you’re addressing their specific needs and moving them closer to a buying decision.

1. Try to Determine Buy-Cycle Stage: Understanding a lead’s position in the buying cycle is pivotal for an efficient follow-up strategy. Leads in the early stages of the buying cycle might require more nurturing and information, whereas those in the later stages might be ready for a product demo or a sales call. To assess this, employ behavior tracking or examine their interaction with your content. Even a straightforward survey could gain significant insights into their buying cycle stage. (Notably, MSDW will soon unveil a feature for assessing purchase intent, which will significantly streamline the process of identifying your leads’ current stage in the buying cycle)




2. Nurture them: People who download white papers generally seek information for a potential solution and may not be prepared to make a purchase instantly. It’s crucial to keep these leads engaged by continually supplying additional content that corresponds with the original white paper they downloaded. This approach not only sustains the conversation but also reinforces your brand and messaging in their minds.




3. Personalize Everything: Making leads feel understood and valued is essential for successful follow-up, and personalization plays a key role in achieving this. Utilize the data you’ve collected to customize the content you send them, addressing their specific needs, challenges, and objectives. Tailored content enhances their engagement levels, moving them further down the sales funnel and closer to conversion.




4. Invite them to a Webinar: Inviting leads to a webinar is another effective strategy to offer additional value while simultaneously qualifying the lead further. A webinar allows for a deeper exploration of topics that the white paper might have briefly addressed, offering prospects the chance to interact and pose questions, thus enhancing their connection with your company and solutions.




5. Conduct a Needs Assessment: It’s essential to find out a prospect’s specific requirements before presenting a product demo. Conduct a focused conversation to determine their challenges, objectives, and pain points. This discussion not only helps in qualifying the lead but also furnishes crucial information that allows you to modify your product demo to align with their unique needs. A tailored demo increases the probability of conversion by demonstrating the direct relevance and impact of your product or service on their specific situation.

Navigating the process of following up on white paper leads involves understanding diverse factors, such as the lead’s position in the buying cycle and their unique needs and hurdles. By putting those five effective and proven methods into action, you can considerably enhance your follow-up approach, making it much more focused and efficient.

The post 5 Proven and Effective Ways to Follow Up with White Paper Leads appeared first on MSDW Marketing.

Sophisticated prospects like Dynamics users and partners “don’t want fewer experiences — they want better experiences that allow them to interact, engage and self-select through a variety of content options,” says ON24, a digital engagement platform, in a new survey.

The results of the new survey confirm MSDW’s long-term approach of leveraging multiple content options—product and educational webcasts, videos, white papers, thought-leadership panels, and podcasts—to engage Dynamics users and make follow-up communication more likely to result in sales.

According to the ON24 survey, completed earlier this year:

• The total number of interactions buyers need to make a purchase decision has increased by 59% and more than 40% of buying decisions have more than six members involved.
• Audiences want to engage and self-educate on their own schedule, and on-demand consumption has increased 11% YOY, with 40% of webinar registrants preferring to engage on-demand.
• Marketers are leveraging a mix of digital experiences, such as webinars, content hubs and personalized landing pages, to deepen their prospect interactions and grow pipeline in a scalable and repeatable way.

To increase the productivity of its expanding content and data capture options, MSDW has developed an account-based marketing (ABM) system specifically designed for ISV and partner clients, enabling them to extract even more intent data on their prospects from content reports. The system will be directly integrated into the back-end of MSDW, and we’ll be providing a first glimpse of the upgraded platform at our Partner Marketing Event at DynamicsCon LIVE, May 25th, in Scottsdale, AZ.

The post Why You Need to Give Prospects the Multiple Content Options They Are Seeking appeared first on MSDW Marketing.

MSDW has partnered with Maven Collective Marketing to offer an effective and highly specialized marketing approach to content creation by creating targeted eBooks, white papers, articles, blogs, and videos. The new model will allow Microsoft Partners to extract maximum value with intelligent insights from internal subject matter experts, industry leaders and the Dynamics community at large.

“With a successful history of working with Microsoft Partners for more than a decade, trusted by Microsoft ISVs, SIs, CSPs, MSPs, and VARs, working with hundreds of partners around the globe, Maven Collective will provide a streamlined approach to accelerate content creation for our Microsoft ISV and partner clients. We’re delighted to be able to offer our clients the opportunity to work with this expert team, normally reserved only for larger companies with hefty marketing budgets,” said Adam Berezin, MSDW’s Co-Founder & CEO.

Launched in 2008 with a unique focus on building an online community, MSDW is the leading provider of digital demand generation programs for Microsoft ISVs and Partners around the world. MSDW offers essential, executive level insights to over 100,000 active Dynamics decision-makers and influencers navigating the ever-expanding Microsoft Business Applications ecosystem. MSDW’s lead generation and intelligence tools are unique in this space and allow Microsoft Partners and ISVs to hyper target subsets of their prospects who are most interested in their company and solutions.

“The MSDW platform has been a critical tool for Dynamics Partners to expand their reach. Now, in collaboration with Maven Collective Marketing as dedicated content strategists, collaborators, and creators, Microsoft Partners can truly optimize their leadership positioning and subject matter experts on the MSDW platform, which was previously limited by their in-house bandwidth, talent and/or resources,” explains Erica Hakonson, Maven Collective Marketing’s Principal & Founder.

Renowned as a respected member of the B2B SaaS and Microsoft Partner Marketing space, Maven Collective’s expansive work with Microsoft Partners has been recognized, honored, and celebrated year after year by multiple prestigious organizations, including the Content Marketing Awards, Summit Marketing Effectiveness Awards, Web Excellence Awards, Association of Marketing and Communication Professionals, AVA Digital Awards, w3 Digital Excellence Awards, MarCom Awards, Academy of Interactive & Visual Arts, Web Marketing Association and many more.

About MSDynamicsWorld (MSDW)
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s leading independent online news and information resource for 100,000+ decision makers and influencers navigating the ever-expanding Microsoft Business Applications ecosystem. Additionally, MSDW is the leading provider of digital demand generation programs for Microsoft ISVs and partners around the world.

About Maven Collective Marketing
Maven Collective Marketing is the leading Marketing Partner for Microsoft Partners. For over a decade, Maven Collective has yielded award-winning, measurable results for SaaS and software service clients around the globe. If you are a Microsoft ISV, MSP, SI, CSP, or VAR interested in obtaining measurable digital marketing results, while leveraging the Microsoft Partner ecosystem for greater exposure, look no further than the multi-award winning B2B marketing agency specialized in Microsoft Partner Marketing.

The post Maven Collective Marketing and MSDynamicsWorld Partner for Unique Full-Service Lead Generation appeared first on MSDW Marketing.

Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners.

Others would say they have “made it.”

Yet, they hesitate to say it themselves. They’re careful not to become complacent and slow their innovation.

In a first interview, “Two Guys, One Site, Zero Microsoft Ties,” at their 10-year anniversary, they explained the backstory of starting the business. Now they talk about the changes they have seen at the 15-year milestone, plans for the future, and advice for other entrepreneurs.

To read the full interview, please go to: https://www.cwmktg.com/blog/msdw15

The post 15th Anniversary Insights From the Entrepreneurs Behind MSDynamicsWorld appeared first on MSDW Marketing.

Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.

“This new offering complements MSDW’s suite of proven digital marketing programs that Microsoft ISVs and VARs have been utilizing for fifteen years. We’re excited to provide channel partners with streamlined access to both community platforms with this single, cost-effective program”, said Adam Berezin, MSDW’s Co-Founder & CEO.

“We’re excited to offer our Partner Members more digital marketing reach, while providing more product insight and accessibility to our User Members”, said Molly Fuchsel, DUG’s President.

ISVs and partners who become members will receive lots of great benefits including the ability to…

• Post unlimited downloadable content, videos, press releases, articles, and job openings to MSDW.
• Create a Partner Directory profile on DUGHUB and MSDW to share company info, social media links, and more.
• Access priority opportunities to sponsor DUG Meetups
• Receive a 5% discount on DUG conference sponsorships, and a 10% discount on MSDW lead generation programs
• and more!

About MSDynamicsWorld (MSDW)

Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s leading news and information resource for 100,000+ decision makers and influencers within the Microsoft Dynamics, Power Platform, and Azure communities.

MSDW is also a strategic partner to the marketing departments of hundreds of Microsoft Dynamics ISVs and partners, who use MSDW’s digital demand generation programs to generate highly-targeted sales leads, position themselves as thought leaders, and create brand awareness.

About Dynamics User Group (DUG)

Since 1995, Dynamics User Group (DUG) has fostered a user and partner community, independent from Microsoft, focused on personal and professional growth for 36,000+ Microsoft Dynamics 365, Dynamics GP, and Power Platform professionals.

Additionally, DUG produces two popular conferences for the Dynamics and Power Platform community, DynamicsCon LIVE and DynamicsCon Virtual.

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CRM Isn’t Just About Tracking Prospects—It’s About Using Content to Attract the Right Prospects

“Why does everyone dislike CRM so much?” Marie Wiese of Marketing CoPilot posed that question to a panel of Dynamics CRM experts at a recent MSDW Marketing session, and was told that marketers and sales people too often misunderstand CRM’s most important purpose, which is to help marketers not just identify prospects, but identify prospects who will turn into profitable long-term customers.

Because CRM has become an increasingly powerful tool over the last 20 years, “People become overwhelmed with it,” said John Bush of Map2 Innovate. Thus, organizations may fail to fully implement it among their sales and marketing personnel.

The huge volume of data that CRM draws on can help ISVs and partners pinpoint their top leads. “There is a certain kind of client we resonate with,” said Chuck Ingram of congruentX, and CRM enables his company to hone in on those especially desirable prospects.

Once you have those top prospects and clients identified, “You can personalize your content even further,” said Kelly Mazur of Evenica. That means reenforcing the preferences of your most desirable prospects, and letting go of prospects that don’t fit your desired customer profiles. Added Marie Wiese: “A lot of owners are afraid to act on this data—they want all opportunities, but not all opportunities are good.”

The panelists offered these suggestions to get the most out of CRM:

*Buy-in: You have to get buy-in from your team to use CRM. it changes the game.
*Internal communication: Sales, marketing, service, IT—get them all talking.
*Repeat. Once you have a CRM system that works well and produces consistent results, you are hooked.

You can view the full panel session here: https://msdynamicsworld.com/video/how-marketers-can-use-crm-data-power-their-content-strategy

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