The post MSDynamicsWorld.com (MSDW) Announces Winners of the 2025 Marketing Impact Awards appeared first on MSDW Marketing.

November 13, 2025 – MSDynamicsWorld.com (MSDW), the leading independent digital source for news and information in the Microsoft AI Business Solutions space, has announced its role as a launch partner for the first-ever “Directions North America Marketing Day,” a dedicated pre-conference event created in collaboration with Directions North America and PartnerTalks.

The event will take place on Sunday, April 26, 2026 in Orlando FL, kicking off the Directions North America 2026 conference week with a full day experience designed to help Microsoft channel marketers sharpen their strategy, connect with peers, and explore new opportunities for growth in the year ahead.

“We’re excited to bring this new experience to life at Directions North America,” said Adam Berezin, CEO of MSDW. “Directions North America Marketing Day will give channel marketers a chance to learn from r, peers and industry experts, access exclusive new research, and leave with clear, actionable ideas that align with Microsoft’s  priorities. We can’t think of a better venue to host a day dedicated entirely to marketing tactics and strategy in the Microsoft partner ecosystem.”

“Our goal at Directions North America has always been to provide meaningful learning and networking experiences for every type of partner,” said Amy Homan, President of Directions North America. “Marketing Day does exactly that, and it brings the partner marketing community together to share ideas, get inspired, and walk away with practical strategies they can put into practice.”

The one-day event will feature a mix of exclusive research reveals, interactive workshops, and expert-led sessions covering key topics such as AI-driven SEO, content strategy, ABM, trade show ROI, and go-to-market alignment with Microsoft.

“Marketing Day is about creating a dedicated space for marketers in the Microsoft channel to share ideas, data, and proven tactics,” said Rick McCutcheon, Microsoft MVP and Founder of PartnerTalks. “This collaboration brings together great minds from across the ecosystem, and that’s what makes it powerful.”

Registration for Directions North America Marketing Day is now open, and you can get your tickets here: https://www.directionsna.com/  

About MSDynamicsWorld.com (MSDW)

MSDynamicsWorld.com (MSDW) is the world’s largest independent digital publication covering the Microsoft Business Applications ecosystem. MSDW delivers original reporting, expert analysis, branded content, and digital events to more than 100,000 subscribers worldwide, with a focus on Dynamics 365, Power Platform, and the broader Microsoft Cloud.

About Directions North America

Directions North America is the premier event for thousands of Microsoft Dynamics 365 Business Central partners, ISVs, and service providers. The annual conference focuses on partner enablement, education, and networking opportunities designed to drive success within the Microsoft channel. Directions North America is the only Microsoft Dynamics 365 Business Central event created by partners, for partners, in the Microsoft community.

About PartnerTalks

PartnerTalks is a multimedia thought leadership series showcasing the people, organizations, and events shaping the Microsoft Business Applications ecosystem. Founded by long-time Microsoft MVP Rick McCutcheon, PartnerTalks helps Microsoft partners elevate their sales, marketing, and channel performance through expert interviews, educational content, and community-driven events.

The post MSDynamicsWorld.com (MSDW) Partners with Directions North America to Launch Marketing Pre-Conference Day at Directions North America 2026 appeared first on MSDW Marketing.

In 2021, we saw that targeting by Solution, Industry, Dynamics Product, Role, Job Function, and Purchase Cycle Stage was the baseline for relevance. But in 2025, the winning formula has more variables than ever before.

What’s New Since 2021?

Format & Engagement Type
Video continues to dominate B2B content consumption, with demand growing across webinars, demos, interviews, and case studies. Whether short or long, the key driver of engagement is substance—buyers will watch a 90-second tip video or a 45-minute deep-dive if it delivers value.

Digital guides, interactive playbooks, and other easily consumable formats are also performing well, especially when they connect directly to a business problem the audience is trying to solve. 72% of B2B marketers now consider video essential to their strategy, and 61% plan to increase investment in it this year (Content Marketing Institute).

Why this matters: Buyers aren’t consuming all content formats in the same way. The how you deliver your message is now just as important as what you say. A well-produced, substantive video can outperform a shallow piece of content in any other format, regardless of length.

Buyer Behavior & Speed
The “consumption gap” is widening—between 2023 and 2024, the delay between content registration and consumption increased by 7 hours (a 23% rise) (NetLine 2025 B2B Content Consumption Report). That means buyers are taking longer to act on the content they request. At the same time, expectations for follow-up have accelerated: B2B buyers now expect personalized, relevant outreach within days, sometimes hours, of engaging with marketing materials (NetLine 2025 Report).

Why this matters: The longer buyers wait to engage with your content, the more opportunities there are for competing messages to pull them away. Timely, relevant follow-up keeps your brand top-of-mind, shortens the sales cycle, and turns initial interest into active conversations before momentum is lost.

AI-Powered Personalization & Distribution
AI is transforming how B2B marketers create and deliver content. 40% of marketers are increasing investment in AI-driven content optimization, and 39% are investing in AI content creation (Content Marketing Institute). These tools help match the right content to the right audience at the right time based on behavior, role, industry, and purchase stage. They also make it possible to repurpose a single asset—like a webinar—into multiple formats quickly, from targeted video clips to follow-up guides, without overwhelming internal teams.

Why this matters: In the context of the Content Consumption Equation, AI amplifies nearly every variable; format, buyer behavior, personalization, and credibility, by ensuring content is delivered in the most relevant way for each audience segment. It closes the gap between creation and delivery, speeds up iteration, and helps marketers consistently align their messaging with the exact combination of factors most likely to drive engagement and consumption.

Trust, Authenticity & Destination Platforms
Marketers are shifting further away from relying solely on paid social and generic ad networks, driven by rising costs and lower ROI. In a 2025 survey, 24% of B2B marketers said they’re actively scaling back on paid social due to poor performance, and another 22% are reducing underperforming digital ads in favor of more targeted, high-credibility channels (Wynter 2025 B2B Marketing Trends).

70% of organizations now cite trusted destination websites—such as industry-specific platforms like MSDW—along with their own sites, blogs, and email lists, as their primary distribution channels, far surpassing reliance on paid social ads (ColumnContent 2025 Report). Nearly 49% of B2B marketers say content is their most effective revenue-driving channel, and 76% of B2B firms now have dedicated content teams (Content Marketing Institute).

Why this matters: In a crowded digital landscape, trust is currency. Having consistent access to trusted destination websites (like MSDW) keeps your message in front of the right audience, on platforms they already rely on for credible information. This reduces dependence on unpredictable social media algorithms and rising ad costs, while helping you build long-term relationships that paid ads alone can’t sustain.

The New Content Consumption Equation (2025)

S – Solution focus area (AP Automation, EDI, eCommerce, etc.)
I – Industry
MP – Microsoft Product
R – Role (User, Partner, etc.)
J – Job Function
PCS – Purchase Cycle Stage
F – Format (video, webinar, white paper, etc.)
B – Buyer Behavior (intent, urgency, and speed of action)
AI – AI-Powered Personalization (targeting and delivery precision)
C – Credibility (placement on trusted platforms with consistent visibility)

Equation:
S + I + MP + R + J + PCS + F + B + AI + C = High Probability of Consumption

Why the Equation Doesn’t Apply Equally to All Formats

Not every format benefits from the full equation in the same way. Long-form content, like white papers, generally needs more variables layered in—industry, role, purchase stage—to convince someone to invest time. Short-form “snackable” content can succeed with fewer variables because it’s low-effort to consume, but it may not deliver deep engagement or conversion without follow-up.

Interactive formats, like playbooks or calculators, tend to perform best when several equation elements work together. In fact, playbooks generate 115% higher purchase intent than average B2B formats (NetLine 2025 Report), followed by infographics and case studies. By contrast, e-books—while popular—are 12% less likely to drive purchasing decisions unless paired with higher-intent formats (NetLine 2025 Report).

Examples

For a prospect in manufacturing, at the research stage:
“3-Minute Video: How Dynamics 365 Supply Chain Management Helps Manufacturing CFOs Reduce Waste in Global Operations”

For a Dynamics 365 CRM user ready to buy:
“Interactive Playbook for Sales Directors: Implementing AI-Powered Lead Scoring in Dynamics 365 Sales — With Real-World ROI Examples”

Both examples layer in multiple variables—solution, industry, role, job function, purchase stage, format, and credibility—making it obvious who the content is for and why they should consume it now.

Why It Matters

Relevance alone isn’t enough in 2025. Content needs to be highly specific in audience, format, and timing, delivered quickly and credibly. Marketers who embrace the expanded equation will cut through noise and stay top-of-mind as buying cycles stretch out.

And with 60% of B2B buyers now basing purchase decisions solely on digital content (DemandSage 2025 B2B Marketing Stats), it’s never been more important to get this right.

The post The Content Consumption Equation Has Changed Again! Here’s How to Keep Up appeared first on MSDW Marketing.

On May 13, 2025, marketing leaders from across the Microsoft Business Applications ecosystem converged on the Hyatt Regency Chicago to participate in the Partner Marketing Event (PME) at DynamicsCon 2025. Now in its third year, PME continues to grow, tripling its attendance from 2024 and solidifying itself as a must-attend event for new insights, thought leader perspective, and exclusive networking in the Microsoft Business Applications ecosystem.

Why PME Stands Out

PME originally emerged from conversations between the teams at MSDynamicsWorld (MSDW), PartnerTalks, and the Dynamics User Group (DUG), about the marketing needs and experiences they saw in the Microsoft Business Applications channel. Unlike most trade shows, where booth sponsors wait for attendees to approach, PME flips the model. Here, the marketers are the ones learning, sharing, and building strategies through engagement with data, content, and community.

This year’s agenda was shaped with input from the first-class selection committee made up of Kelly Mazur (Evenica), Monica Hoyer (emfluence), and Sam Bush (Netstock), and featured some of the most insightful sessions PME has delivered yet.

Key Sessions and Takeaways

1. Microsoft Keynote: Marketing in the AI Era

Microsoft senior product marketing manager Anne Krupke opened by sharing her view on how partners can leverage co-marketing programs in a world increasingly shaped by AI. Her session highlighted new resources, programs, and alignment opportunities that can help marketers do more with Microsoft’s ecosystem.

2. MSDW Survey Insights & P2P Strategy

Rick McCutcheon, Jason Gumpert, and Adam Berezin unveiled findings from MSDW’s latest partner marketing performance study. Key topics included sales-marketing alignment, evolving buyer behavior, and the growing influence of AI across digital campaigns.

3. Building Content That Converts

A standout panel featuring Kelly Mazur (Evenica), Sam Bush (Netstock), Susana Ramos (Coffee + Dunn), and Trevor Metcalfe (Resco) tackled the overwhelming demands of content marketing today. The key message: modern B2B buyers, most of whom are millennial or Gen Z, want authenticity, personalization, and frictionless experiences. They also want to consume their informational and educational content in the formats that they are most comfortable with, not in ways that marketers prefer.

Buyers consume an average of 20 pieces of content before filling out a contact form—and 72% of B2B buyers in the ISV space are millennials.

4. Microsoft Partner Benchmarking Report

Erica Hakonson of Maven Collective Marketing presented exclusive findings from their newly released Partner Benchmarking & Insights Report. The session showed how leading Microsoft ISVs and SIs set themselves apart by investing in marketing, embracing AppSource and Azure Marketplace listings, and securing Microsoft designations. Erica also shared unique segment findings just for the Microsoft Business Applications audience, where MSDW was recognized as the top media source for ISVs and partners using digital media—a proud moment for our team.

5. Email CPR: Reviving Your Outreach Strategy

Monica Hoyer (emfluence) and Aimee Keenan (The ISV Society) offered practical guidance on how to boost email performance using AI, segmentation, and timing. Their “CPR” approach to email ensures campaigns stay relevant, valuable, and human.

6. Strategy Isn’t Just for Marketing Campaigns

Alana Ashurst and Scott Rich of DynamicWeb delivered a fresh and motivating session on how Partner Marketing Managers can play a more strategic role in partnership success. They shared how marketers—while not always the ones leading partner relationships—can still make a big impact by supporting their partner teams with creativity, collaboration, and strategic thinking. Moving beyond the standard “campaign-in-a-box” approach, Alana and Scott encouraged attendees to think differently about how they engage with partners to drive stronger outcomes. The session offered fresh ideas and practical advice for marketers looking to elevate their impact and contribute more meaningfully to joint success.

7. ABM: Strategy Beyond Campaigns

Sam Bush (Netstock) and Hannah Horning (ArcherPoint) shared their first-hand experiences in the world of Account-Based Marketing (ABM). They shared basic principles, the lessons they have learned along the way, advanced execution techniques, and tips on how to get started with low-risk techniques. Their message? ABM isn’t just another marketing trend; it’s a long-term strategic investment that requires clear goals, integrated systems, and serious commitment.

8. AppSource Optimization Field Guide & Success Stories

Khaled Nassra of Enki Consulting brought a practical, hands-on perspective to his session on optimizing Microsoft AppSource listings. He walked attendees through smart strategies to boost discoverability—like fine-tuning keywords, sharpening descriptions, and making the most of customer feedback. Drawing on real-world partner experiences, Khaled showed how even small tweaks can lead to meaningful improvements. Whether you’re just getting started with AppSource or looking to take an existing listing to the next level, his session offered clear, actionable advice to help partners cut through the noise and connect with the right customers.

9. Case Studies: The Unsung Hero of Content Strategy

A tactical session led by Mary Miller (PayTrace), Kelly Mazur (Evenica), and Marie Wiese (Marketing Copilot) revealed how to identify, capture, and repurpose customer stories. Case studies were emphasized as one of the most influential content types in the later stages of a buyer’s journey. These expert marketers shared organizational and execution methods and tips to maximize the value of a case study investment beyond the original write-up.

73% of buyers consider case studies influential in their final decision.

10. Event Marketing Mastery

Sam Bush (Netstock) wrapped up the day with smart, actionable advice for maximizing ROI from events. Her session focused on setting meaningful goals, designing interactive experiences, measuring revenue impact, and building long-term relationships from one-time engagements.

Real-World Impact

Now in its third year, PME has carved out a special role both for the organizing team and the growing audience. Attendees left with practical strategies, lessons from their peers, an expanded network of like-minded professionals, and hopefully renewed motivation for themselves and their teams. Many expressed how PME reenergized their approach to marketing, helping them align more effectively with sales and customer success teams.

“It felt like a reset button—finally, a day just for marketers in the Microsoft space,” said one attendee.

Looking Ahead

As DynamicsCon continues to expand, PME is becoming the go-to companion event for marketers who want to stay ahead in the competitive Microsoft ecosystem. With exclusive MSDW data, peer-led insights, and tactical sessions, PME offers a rare opportunity to explore what’s really working in the field. Whether you’re refining your content strategy, reworking your analytics, or building your first AppSource listing, PME provides the guidance and community to take your next step.

We’re already looking forward to next year—and the continued evolution of this unique event. Stay tuned for 2026 PME announcements and join a community that’s shaping the future of Microsoft Dynamics marketing.

The post The Magic of a Marketing Event: Takeaways from the 2025 Partner Marketing Event at DynamicsCon appeared first on MSDW Marketing.

“From content creation and podcasting to branding and webcast performance, the inaugural awards recognize excellence in driving marketing innovation and delivering value within the Microsoft ecosystem,” said MSDW co-founder Adam Berezin. “MSDW is excited to recognize high-performing partners as part of its mission to empower and celebrate the contributions of this community.”

The awards celebrate the exceptional creativity, execution, and outcomes of companies that have distinguished themselves within the Microsoft ecosystem and the MSDW readership. As the awards below explain, these marketers have created high-impact content, reimagine their brands, hosted engaging webcasts, or driving meaningful conversations through podcasts.

The 2024 Marketing Impact Award winners include:

Content Performance Award – insightsoftware

This award honors the company that generated the highest number of targeted downloads and leads from their content on MSDW. insightsoftware created impactful content that resonated with our reader community.

Podcast Performance Award – Resco

This award recognizes the ISV whose podcast episode was the most popular with MSDW site members. Resco’s episode on deskless workers stood out as the top choice, demonstrating their ability to connect with and inform their audience.

New to MSDW Award – FYIsoft

This award celebrates a new MSDW partner that achieved significant success during their first campaign with MSDW, including closing a deal from their campaign early on. FYIsoft’s strong performance highlights the value of strategic messaging and impactful engagement.

Branding Award – NMB Solutions

This award honors a company that successfully rebranded to improve its positioning within the channel. NMB’s rebranding efforts, including a new logo and website, plus a targeted campaign to support the update, have significantly elevated their visibility and impact in the Microsoft Business Applications space.

Webcast Performance Award – Kanerika

This award goes to the ISV with the highest number of targeted registrants for a single webcast. Kanerika’s session on Microsoft Fabric demonstrated their expertise and ability to engage their audience effectively.

Content Posting Award – Insight Works

This award celebrates the company that contributed the most content to MSDW in a single year. Insight Works showcased their dedication to consistently educating and engaging the Microsoft Business Applications community through their assets, videos, and press releases.

About MSDynamicsWorld.com (MSDW)
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s largest independent digital source for news and information in the Microsoft Business Applications ecosystem. MSDW provides its 100,000+ subscribers with original reporting, expert features, branded content, and online events related to Dynamics 365, Power Platform, AI, and the broader Microsoft Cloud.

Through MSDWMarketing, MSDW is a vital partner to Microsoft Business Applications ISVs and partners’ marketing teams. Globally, these ISVs and partners leverage MSDW’s digital demand generation programs to efficiently generate targeted sales leads, strengthen thought leadership, and boost brand awareness.

The post MSDynamicsWorld.com (MSDW) Announces Winners of the 2024 Marketing Impact Awards appeared first on MSDW Marketing.

Setting a New Standard for Trust and Transparency

In today’s crowded and competitive marketplace, selecting the right ISV partner is a critical decision for businesses. The MSDW ISV Verification Program addresses this challenge by offering ISVs the opportunity to earn the prestigious MSDW Verified ISV badge, a recognized symbol of quality and trust.

This badge is prominently featured on MSDW’s platform—including company profiles, content directories, and ISV websites—ensuring visibility to more than 100,000 active site members. This audience includes senior-level professionals, users, and partners within the Microsoft Business Applications ecosystem.

Empowering ISVs with Strategic Advantages

The MSDW ISV Verification Program provides ISVs with a range of valuable benefits:

• Credibility Boost: The MSDW Verified ISV badge highlights a vendor’s commitment to product quality, customer satisfaction, and alignment with Microsoft standards.
• Enhanced Visibility: Verified ISVs gain unparalleled exposure to a highly targeted audience in the Microsoft Business Applications ecosystem.
• Lead Generation: ISVs receive key details of people who download their verification report.

A Streamlined Verification Process

ISVs undergo a structured evaluation process, meeting nine comprehensive criteria to ensure a robust assessment of their product quality and ecosystem alignment. Upon successful verification, ISVs earn the MSDW Verified ISV badge and receive a detailed, downloadable report outlining their qualifications. These assets are powerful tools for reinforcing trust, transparency, and credibility with users and partners.

Delivering Value to the Microsoft Business Applications Community

“At MSDW, our mission has always been to connect users and partners with top-tier ISVs offering solutions that drive success,” said Adam Berezin, CEO & Co-Founder of MSDW. “The MSDW ISV Verification Program elevates trust and transparency in the marketplace, empowering businesses to make confident, informed decisions.”

About MSDynamicsWorld.com

MSDynamicsWorld.com is the leading independent online resource for Microsoft Business Applications news and insights. Serving a global audience of 100,000+ users, partners, and ISVs, MSDW offers educational content, demand generation programs, and a platform that connects the Microsoft Business Applications community.

The post MSDynamicsWorld.com (MSDW) Launches Revolutionary Verification Program for Microsoft Business Applications ISVs appeared first on MSDW Marketing.

November 2024 – MSDynamicsWorld.com (MSDW), the leading digital resource for news, analysis, and information on Microsoft business applications, has announced the launch of its groundbreaking Premier Monthly Engagement Program. This unique, always-on subscription service for ISVs and partners provides an unprecedented level of flexibility, efficiency, and targeted lead generation to help companies amplify their brand visibility within the Microsoft Business Applications ecosystem.

The Premier Monthly Engagement Program represents a significant evolution in digital marketing for Microsoft business application partners, offering a reliable alternative to traditional events and one-off campaigns. Designed to support companies’ needs for consistent engagement and flexible marketing options, the program allows ISVs and partners to access MSDW’s complete suite of proven digital marketing tools on a month-to-month basis.

Why the Premier Monthly Engagement Program?
ISVs and partners often face the challenge of fluctuating marketing priorities and spending heavily on traditional marketing activities that lack continuous engagement, leading to limited long-term impact. The Premier Monthly Engagement Program provides an adaptable, reliable solution by offering:

• Always-On Access: Participating ISVs and partners enjoy continuous access to a dedicated MSDW lead collection system with ABM capabilities, as well as essential marketing programs including content and video promotion, webcast and podcast campaigns, content creation services, and more. This flexibility empowers them to connect with the right audience at the optimal time, seamlessly adapting to changing business priorities.
• Low-Risk, Proven Investment: Opting for a subscription service model allows ISVs and partners to bypass the high costs and limited impact of short-term traditional marketing efforts. MSDW’s program instead spreads their marketing budget across months, quarters, or the entire year, connecting them with an engaged, targeted audience of over 100,000 Microsoft Business Applications professionals and consistently generating qualified leads.
• Complete Campaign Control: ISVs and partners can strategically schedule campaigns well in advance or adjust on-the-fly to align with product launches, new Microsoft developments, or evolving market needs. This agility empowers them to optimize their marketing strategies to maximize both reach and ROI.

“For the past 16 years, MSDW has been at the forefront of digital demand generation programs for Microsoft Business Applications ISVs and partners, constantly innovating to meet evolving market needs,” says Adam Berezin, CEO of MSDW. “Our mission on the marketing side has always been clear: to provide ISVs and partners with the most cost-effective, scalable, and precisely targeted digital demand gen programs in the industry.”

This new subscription service is a standout in the Microsoft Business Applications space, combining MSDW’s extensive experience—shaped by thousands of successful campaigns—with precise hyper-targeting capabilities that enable ISVs and partners to connect directly with their ideal audience. “There’s nothing like this service in our space right now,” says Adam Berezin, CEO of MSDW, underscoring the unmatched potential for ISVs and partners to reach their exact target audience using MSDW’s advanced and flexible digital tools. “We’ve already seen a fantastic response, with numerous companies signing up and feedback being overwhelmingly positive.”

How the Program Works
The Premier Monthly Engagement Program features two flat-fee subscription options, each offering a full range of MSDW’s digital lead generation and content services. Unlike traditional activities that require high costs for a few days of exposure, this program enables companies to maintain a steady connection with the Microsoft Business Applications community, reaching audiences continuously across months, quarters, or even the full year.

This new service is especially valuable to ISVs and partners who may face increased pressure to pivot marketing strategies at a moment’s notice. With MSDW’s expert guidance and an engaged audience, participants can achieve impactful results that adapt to their marketing needs.

Limited Enrollment for Maximum Impact
To ensure each participant receives targeted support, MSDW is limiting enrollment in the Premier Monthly Engagement Program to a select number of ISVs and partners within each solution focus area. This approach enhances each ISV and partner’s visibility, creating a focused, impactful marketing experience that yields measurable results.

The Premier Monthly Engagement Program is now open for January 2025 enrollments! ISVs and partners looking to join this service are encouraged to secure their spot before the year’s end.

About MSDynamicsWorld.com
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s largest independent digital source for news and information in the Microsoft Business Applications ecosystem. MSDW provides its 100,000+ subscribers with original reporting, expert features, branded content, and online events related to Dynamics 365, Power Platform, and the broader Microsoft Cloud.

Additionally, MSDW is a vital marketing partner to Microsoft Business Applications ISVs and partners. Globally, these ISVs and partners leverage MSDW’s digital demand generation programs to efficiently generate targeted sales leads, strengthen thought leadership, and boost brand awareness.

For more information about MSDW’s Premier Monthly Engagement Program, please contact info@msdynamicsworld.com.

The post MSDynamicsWorld (MSDW) Launches Premier Monthly Engagement Program: An Always-On, Flexible Lead Generation Subscription Service for ISVs and Partners in the Microsoft Business Applications Ecosystem appeared first on MSDW Marketing.

The Summit Launchpad program offers a comprehensive suite of promotional activities tailored to maximize sponsor visibility and engagement throughout the event. Sponsors participating in the program will benefit from the following:

Pre-Event:

• Press Release: Sponsors can publish a press release on MSDW to announce new products, service launches, enhancements, or company news, ensuring attendees know what to expect from their team at Community Summit.
• MSDW Podcast: Summit Preview: Sponsors will have the opportunity to participate in an interview on MSDW’s “Summit Launchpad” podcast. This 10-15 minute episode will highlight their latest updates and be promoted across MSDW, Spotify, iTunes, social media channels, and featured in a special “Summit Launchpad” MSDW newsletter.

At the Event:

• Summit News Desk Interview: MSDW will conduct a 5-7 minute interview with a representative from the sponsor’s company at the Community Summit News Desk, captured with audio and video, to provide insights and perspectives on industry trends and highlights from the event.

Post-Event:

• Post-Summit Promotion: Summit News Desk interviews will be featured in a special post-Summit roundup newsletter, promoted by both MSDW and DCI, extending the reach and impact of the sponsor’s participation.

Don’t miss this opportunity to elevate your brand at Community Summit 2024 – sign up for the Summit Launchpad program today and secure your place in the spotlight!

The post MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Unveil Community Summit Launchpad Program for Sponsors appeared first on MSDW Marketing.

The partnership will offer numerous benefits to the Microsoft business application community, extending beyond Summit

MSDynamicsWorld (MSDW), the leading independent digital news and information resource for Microsoft Business Applications, announced an agreement with Dynamics Communities (DCI) to join Community Summit North America 2024 as the conference’s official media partner.

Running from October 13-17 in San Antonio, TX, DCI’s Community Summit NA is the largest independent innovation, education, and training event for Microsoft business applications, delivered by expert users, Microsoft MVPs, and Partners. The event is expected to attract over 6,000 attendees.

As the official media partner of Community Summit NA, MSDW will deliver comprehensive on-site event coverage from the co-branded MSDW / DCI News Desk. This coverage will include exclusive speaker and partner interviews, original reporting, podcasts, and more.

“As the leading in-person gathering for the Microsoft business applications user community, Summit serves as the perfect platform to launch our exciting partnership with DCI,” said Adam Berezin, co-founder and CEO of MSDW. “Having attended the event for more than fifteen years, it’s remarkable to witness its evolution, not only in terms of the growing number of attendees and speakers but also the expanding scope of content. It’s impressive to see how the event has broadened to encompass not only Dynamics but also complementary Microsoft technologies such as Power Platform, Fabric, and beyond. We’re thrilled to collaborate with the DCI team on Summit NA 2024 and other initiatives beyond events,” Berezin added.

“I have admired and respected the Microsoft business applications ecosystem news and analysis from MSDW for years, and it is awesome to officially align Community Summit North America with this pace setting digital media brand as we continue our mission to serve and dazzle the Microsoft biz apps community”, said John Siefert, CEO of DCI.

This partnership between MSDW and DCI marks a significant milestone in their ongoing commitment to fostering innovation, education, and community within the Microsoft business applications ecosystem. Both organizations are dedicated to enhancing the experience and knowledge of Microsoft users and partners, ensuring that Community Summit North America 2024 will be an unmissable event. Attendees can look forward to unparalleled insights, networking opportunities, and comprehensive coverage from the co-branded MSDW / DCI News Desk.

About MSDynamicsWorld

MSDynamicsWorld (MSDW) is the world’s largest independent digital source for news and information in the Microsoft business applications ecosystem, providing its 100,000+ subscribers with original reporting, expert features, branded content, and online events related to Dynamics 365, Power Platform, and the broader Microsoft Cloud.

About Dynamic Communities

Dynamic Communities (DCI) is the leading independent innovation, education, and training platform for the Microsoft business applications ecosystem of customers, users and partners that delivers year-round engagement through events and digital offerings.

The post MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Forge Strategic Partnership, Announce MSDW as Official Media Partner for Community Summit North America appeared first on MSDW Marketing.

Take SKsoft, which recently entered the Dynamics 365 Business Central market and is undergoing a rebrand. According to Aynsley Keller, a senior director, SKsoft relies on MSDynamicsWorld.com (MSDW) to maximize reach and access to prospective customers and partners. Over more than 10 years of working with MSDW, SKsoft has leveraged carefully crafted white papers to achieve its goals.

With each transition in the Dynamics space, Aynsley has seen their highly targeted white papers on MSDW work wonders in generating high-quality sales leads. “It gave us validation” in the market each time, she says. Relying on MSDW’s advice on content adjustments in its testing “turned out to be one of the best decisions we made.”

Gaining market validation was the main challenge for ISV Celigo, which was expanding its reach beyond the NetSuite channel. According to Megan McDonagh, senior partner marketing manager, “Celigo can be very difficult to understand if you’re not familiar with integration platforms or iPaaS, but the MSDW team has taken the time to really understand what we do, how we help Microsoft users, and how we can work together to get valuable content to these users.”

Celigo’s initial webcast a year ago “didn’t necessarily resonate with Dynamics users,” she says, generating only 30 sales leads. “MSDW gave us great feedback we could use to improve”, and it worked.

In a follow-up webcast, Celigo received more than triple the number of sales leads—100. The follow-up topic “resonated better with users,” McDonagh recalls. “MSDW not only has 100,000 site members, but really takes the time to get to know the ISVs in their programs,” she says. As a result, Celigo has planned additional marketing campaigns with MSDW.

For more information on SKsoft’s experiences honing in on the Dynamics 365 Business Central market, see the case study on SKsoft.

You can listen to excerpts from an interview with Ainsley Keller of SKsoft.

For more information on Celigo’s experiences adjusting to the Dynamics space and working with MSDW, see the case study on Celigo.

You can also listen to excerpts from an interview with Megan McDonagh.

The post Engaging New Markets: SKsoft and Celigo’s Marketing Success with MSDW’s Testing Methods appeared first on MSDW Marketing.

The post MSDW’s Webcasting Landscape: Analyzing Trends and Statistical Growth appeared first on MSDW Marketing.

Two Distinct Podcast Channels for Comprehensive Coverage

• The MSDW Podcast: This channel has established itself as the go-to source for deep dives into the latest trends and developments within the Microsoft Business Applications ecosystem. Our listeners, ranging from industry professionals to enthusiasts, have come to depend on the MSDW Podcast for its insightful analysis and expert commentary, making it a vital component of their information toolkit.
• The Biz Apps Buzz Podcast: Our new podcast channel offers a vibrant outlet for ISVs and partners to amplify their latest company news and announcements. It’s tailored to meet the needs of those looking to share time-sensitive information such as acquisitions, partnerships, product updates, client wins, and more. The Biz Apps Buzz Podcast employs a unique strategy, combining live online broadcasting with on-demand podcast publication, ensuring maximum reach and engagement within the Microsoft community.

Engage with a Broad and Engaged Audience

The launch of the Biz Apps Buzz Podcast signifies MSDW’s commitment for continuing to provide a comprehensive platform for information sharing and community engagement. It allows our partners and ISVs to connect with a wider audience, ensuring their news and updates are not only heard but also resonate within the community.

Why the Biz Apps Buzz Podcast?

• Amplify Your News: Perfect for broadcasting your latest company announcements and developments.
• Reach the Right Audience: Tailored to the Microsoft Business Applications community for maximum relevance and impact.
• Diverse Content Distribution: Leverage both live online broadcasts and on-demand podcast availability for greater outreach.
• Enhanced Engagement: Connect with an audience actively seeking the latest news in the Microsoft ecosystem.

Join Us on This Exciting New Journey

As MSDW continues to evolve and expand its offerings, we invite all our partners, ISVs, and community members to be a part of this exciting new journey. Tune in to the Biz Apps Buzz Podcast for the latest vendor news, and continue to rely on the MSDW Podcast for deep insights into the Microsoft Business Applications space. Together, these channels offer a full spectrum of information and analysis, keeping you informed and connected.

Welcome to the future of news and insights in the Microsoft ecosystem with the Biz Apps Buzz Podcast!

The post MSDW Launches Biz Apps Buzz Podcast: A New Avenue for ISV and Partner News appeared first on MSDW Marketing.