The Summit Launchpad program offers a comprehensive suite of promotional activities tailored to maximize sponsor visibility and engagement throughout the event. Sponsors participating in the program will benefit from the following:

Pre-Event:

• Press Release: Sponsors can publish a press release on MSDW to announce new products, service launches, enhancements, or company news, ensuring attendees know what to expect from their team at Community Summit.
• MSDW Podcast: Summit Preview: Sponsors will have the opportunity to participate in an interview on MSDW’s “Summit Launchpad” podcast. This 10-15 minute episode will highlight their latest updates and be promoted across MSDW, Spotify, iTunes, social media channels, and featured in a special “Summit Launchpad” MSDW newsletter.

At the Event:

• Summit News Desk Interview: MSDW will conduct a 5-7 minute interview with a representative from the sponsor’s company at the Community Summit News Desk, captured with audio and video, to provide insights and perspectives on industry trends and highlights from the event.

Post-Event:

• Post-Summit Promotion: Summit News Desk interviews will be featured in a special post-Summit roundup newsletter, promoted by both MSDW and DCI, extending the reach and impact of the sponsor’s participation.

Don’t miss this opportunity to elevate your brand at Community Summit 2024 – sign up for the Summit Launchpad program today and secure your place in the spotlight!

The post MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Unveil Community Summit Launchpad Program for Sponsors appeared first on MSDW Marketing.

Key Takeaways:

1) A place to network with your peers

2) Gain insights into the latest Dynamics market trends based on proprietary data from MSDW’s new account-based marketing/data capture system .

3) Hear from experts in…

• Technology buyer persona and buying journey
• Sales and marketing alignment
• Social Platforms: LinkedIn, Twitter, Facebook, Instagram & others
• Email Marketing
• Event Marketing
• Partner and End-user marketing
• Technology tools

Full Agenda:

Wednesday: May 24th

● 5:30 – 7pm: (Networking reception and dinner)

Thursday: May 25th

● 7:00 – 8:00: Breakfast

● 8:00 – 8:30: Opening remarks (MSDW and DUG)

● 8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

● 10:00 – 10:30: Break

● 10:30 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.

Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

Facilitator:
Marie Wiese – Founder & President, Marketing CoPilot

Panelists:
Kelly Mazur – Manager of Marketing and Microsoft Partnership, Evenica
Nicole Vesser, Senior Solutions Manager, Abel Solutions
Kirsten Jordan – Digital Marketing Manager, Canadian Partnership Against Cancer

● 12:00 – 12:45: Lunch

● 12:45 – 2:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

● 2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst

The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences

Marketer breakout groups to discuss the elements of successful content campaigns.

● 3:15 – 3:45: Break

● 3:45 – 4:45: (Expert Panel & Breakout Groups) What Dynamics 365 Systems Integrators Want from Their ISV Relationships

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship

Marketer breakout groups to share successful strategies for working with partners.

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

● 4:45 – 5:00: Closing remarks (MSDW & DUG)

Space is limited to just 60 ISV and partner marketers, so secure your slot today! To register, please go to: https://bit.ly/3GxqBAi

The post MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023 appeared first on MSDW Marketing.

It gathered in one place thousands of people from all walks of Microsoft Dynamics life– users, partners, programmers, and Microsoft execs– for several days of networking and learning. Friends catching up, ISVs launching new products, partners making product presentations, Microsoft insiders providing previews about the next generation of products. It usually paid all kinds of dividends to ISV sponsors, including a boatload of serious sales leads.

Unfortunately, Convergence is no more. After recent years of changes, it is being replaced by several separate events, each targeted at a segment once part-and-parcel of the Convergence lovefest.— “Envision”  for top execs, “Ignite” for user techies, “Build” for developers, along with the previously established Worldwide Partner Conference and the User Group Summit events. Each of these events now becomes a separate, and pricey, marketing expense.

Convergence’s demise is throwing a monkey wrench into the marketing plans of many Dynamics ISVs, to put it politely.

Instead of expending $25,000 or $30,000 for a small booth at Convergence (including the travel, personnel, and setup costs), ISVs now face the prospect of paying north of $100,000 for multiple small booths at three, four, or even more separate events, to get the same results they used to get at Convergence.

What to do? Well, you could swallow your pride and cough up those additional marketing dollars, knowing there’s no guarantee that all these conferences will somehow separately achieve the synergy of Convergence.

Or…..instead of rolling the dice in the new reduced-odds Dynamics events casino, you could use the current post-Convergence marketing squeeze as an opportunity to test new, proven, and highly cost-effective online techniques.

If you have pulled back on Microsoft event sponsorships for 2016, put a portion of those funds to work with a marketing program from MSDynamicsWorld.com.  As just one example, you could target the diverse MSDW audience of over 50,000 users, partners, developers, and others via webcasts and white papers about your company’s solutions. We can develop a plan that  achieves your strategic marketing and sales goals – not for three days, but throughout the year. Use the fresh leads continually coming through to generate ongoing sales.

Yes, Convergence is history. But significant change sometimes reveals exciting new opportunities. The end of Convergence is one of those times.

The post Missing Convergence Yet? Here’s a Powerful Alternative appeared first on MSDW Marketing.